Forums: Discussions for entrepreneurs and small business.

Traditional approaches to developing strategies for new businesses rely on outmoded and ineffectual methods such as PEST / SWOT / Porter`s Five Forces. These approaches may help to collate ideas and issues but don`t actually lead to strategies.

 

A new approach has been developed as part of an MBA project at the University of Strathclyde, which adapts techniques used in large, world-class organisations for use with entrepreneurs in new and growing businesses. Essentially, it employs a cognitive mapping methodology which creates a robust business model which is visual, easy to buy in to, but hard for competitors to emulate. Entrepreneurs love it because it speaks their language, is jargon free and delivers impactful results.

 

More and more business are using this approach as the inadequacy of previous methods is all too clear.

 

To find out more, please visit http://www.eriskay-associates.co.uk/mstrategy.html 

 

All enquiries and comments are most welcome.

Best wishes,

Mark.

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Mark Taylor
Business Start Up and Growth Specialist
www.eriskay-associates.co.uk

From what you`re saying, it sounds as if most (?) large organizations sort of "fall into" their business. I`d agree, if that`s the case: those businesses usually were started by someone with a vision and product, who then left or died. The management who then went onward have little vision, and could care less about the original product, from my view of things.

Given that today`s executive management likely has no personal interest in either the product or customer service involved in the companies they manage, it wouldn`t surprise me that those executives also have no concept of strategy, organization, structure, or even reality.

The question I have, if this is what you`re discussing, is why bother? Why not let these types of large organizations just collapse under the weight of their own incompetence?