ElidS... great point. I hadn`t thought of that.
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Vincent Wilcox (a.k.a. KRAKR)
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My band: Letters Make Words
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Vince,
To take your initial scenario, change your basic premise. (Remember, I`m still learning this stuff too, but have a good "explainer.") Think in terms of `blocks` of text, like in a layout design.
To the left of all pages is a block of menu stuff. Up at the top of the pages is a block of banner and tab stuff, maybe some shopping cart stuff. In the middle, above the fold, is a picture and some paragraphs that talk about what`s going on with a particular page.
Now, below that, can be the block for SEO content. In that block, often below the fold, is what "appears to be" further discussion of the benefits of Widgets. In fact, it has nothing to do with it other than a cursory reference to widgets.
Consider the word "widget" (a placeholder for "anything").
Widget must fall within a set of some larger "thing," right? Let`s say that the overall set is "tools." The general public, not the niche market, is going to go to Google in search of a "tool." They won`t search for a Widget if they`ve never heard of it. Nor will they search for "The Great American Widgets and Wodjits company" if they`ve never heard of that. But they WILL search for "tools."
Within the set of ALL tools, Widgets probably have some relationship to a few of them---a subset. Let`s say they`re related to electric drills.
The site itself is going to likely have many pages, so let`s say 10 pages for the entire site. On the first page, the home page, the content is all about how Widgets are a "tool," and how they "related to drills." That`s all it needs. The "theme" is "tool and drill." It could be "tool" and "spaghetti," if the Widget is used to make spaghetti.
On the second page, perhaps a schematic of Widgets, or maybe a page of testimonials, or a map of how to get to the Widge company, there`s that content. However; in addition, there`s an SEO "block" that now takes up the theme of "home improvements." Tools are used in home improvements, and Widgets are a tool. (In the spaghetti version, it could relate to a theme of "kitchens" or "cooking.")
Another theme might be "do-it-yourself" or "do it yourself." Widgets are like drills, which are tools, often used in the home, for "do it yourself" projects. I`ve mentioned 2 themes, so with 10 pages, there are 8 opportunities remaining.
On the "check out" page of the shopping cart, most people are just verifying that the money is right, address, and so forth. But that doesn`t mean there can`t be content that begins with something like:
See? Nobody but a machine would really read all that. But the machine DOES read it. And so, here`s another page that has relevance to a search for "tool drill" in Google, or Yahoo!, or MSN.
The "theme" is typically directly related to the master set that subsumes the Widget itself. However, if you start with "tool" and come down the pyramid, you end up with every tool ever invented by mankind, all purposes to which those tools apply, and every project that`s ever been accomplished using tools.
If you then constrain Widgets to "like drills," then you have all drills that have ever been invented, and all tools that are similar to drills. Each of those is a "theme," in that it`s something on which people might likely search the Internet for information.
A much more sophisticated skill is to combine the SEO block with the actual content block on a page. But how do you put 6 instances of "Widgets" or of "do-it-yourself" or "handheld drill" into a block of content about directions leading to the Widget company? That`s a real trick! :-)
To take your initial scenario, change your basic premise. (Remember, I`m still learning this stuff too, but have a good "explainer.") Think in terms of `blocks` of text, like in a layout design.
To the left of all pages is a block of menu stuff. Up at the top of the pages is a block of banner and tab stuff, maybe some shopping cart stuff. In the middle, above the fold, is a picture and some paragraphs that talk about what`s going on with a particular page.
Now, below that, can be the block for SEO content. In that block, often below the fold, is what "appears to be" further discussion of the benefits of Widgets. In fact, it has nothing to do with it other than a cursory reference to widgets.
Consider the word "widget" (a placeholder for "anything").
Widget must fall within a set of some larger "thing," right? Let`s say that the overall set is "tools." The general public, not the niche market, is going to go to Google in search of a "tool." They won`t search for a Widget if they`ve never heard of it. Nor will they search for "The Great American Widgets and Wodjits company" if they`ve never heard of that. But they WILL search for "tools."
Within the set of ALL tools, Widgets probably have some relationship to a few of them---a subset. Let`s say they`re related to electric drills.
The site itself is going to likely have many pages, so let`s say 10 pages for the entire site. On the first page, the home page, the content is all about how Widgets are a "tool," and how they "related to drills." That`s all it needs. The "theme" is "tool and drill." It could be "tool" and "spaghetti," if the Widget is used to make spaghetti.
On the second page, perhaps a schematic of Widgets, or maybe a page of testimonials, or a map of how to get to the Widge company, there`s that content. However; in addition, there`s an SEO "block" that now takes up the theme of "home improvements." Tools are used in home improvements, and Widgets are a tool. (In the spaghetti version, it could relate to a theme of "kitchens" or "cooking.")
Another theme might be "do-it-yourself" or "do it yourself." Widgets are like drills, which are tools, often used in the home, for "do it yourself" projects. I`ve mentioned 2 themes, so with 10 pages, there are 8 opportunities remaining.
On the "check out" page of the shopping cart, most people are just verifying that the money is right, address, and so forth. But that doesn`t mean there can`t be content that begins with something like:
"Thank you for your order of Widgets. The Great American Widgets & Wodgits company,
makes of tools such as the Widget and other fine drilling machines,
tries to always hold our customers as valuable. In your do-it-yourself
project, if you have ANY trouble with our drill-like machine, please
feel free to contact the Great American Widget company.
See? Nobody but a machine would really read all that. But the machine DOES read it. And so, here`s another page that has relevance to a search for "tool drill" in Google, or Yahoo!, or MSN.
The "theme" is typically directly related to the master set that subsumes the Widget itself. However, if you start with "tool" and come down the pyramid, you end up with every tool ever invented by mankind, all purposes to which those tools apply, and every project that`s ever been accomplished using tools.
If you then constrain Widgets to "like drills," then you have all drills that have ever been invented, and all tools that are similar to drills. Each of those is a "theme," in that it`s something on which people might likely search the Internet for information.
A much more sophisticated skill is to combine the SEO block with the actual content block on a page. But how do you put 6 instances of "Widgets" or of "do-it-yourself" or "handheld drill" into a block of content about directions leading to the Widget company? That`s a real trick! :-)
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