A great web design is not just the outcome of a single person or objective, the different tasks for fulfilling different objectives work together to create great design. The person who designs the website must keep all goals of website or business. Have a look at different prospect of website design.
The first thing any business owner wants to have is its online is branding through the website. A professionally designed brand logo placed at perfect place as per the theme of design is necessary to achieve online brand identity.
List out all the goals of your website as per its priority and evaluate the design whether it is capable enough to bring your visitors closer to different goals as per their priority. Of note, make proper changes and look for another website to do the same.
Surf the internet and get couple of websites which are similar in terms of selling products or providing facility. Observe the flexibility and simplicity in those sites and then compare to your website. Implementing different facilities in your website observing other successful website would implement an advance level of user experience and friendliness in your website.
How promising your website content or design to convey your visitors to finish certain actions which adds value to your business revenue? Have a look at sales of your website and important analytic matrices to see the points at which your website is lacking behind.
Observe the method you adopt to bring your visitors back to your site and what reasons you provide them to visit again. Implement any robust way to enforce them to visit again by delivering strong benefits to your visitors.