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A PR Success story

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ConfirmBiz

posts: 20

Oct 21, 2008 1:00 PM ET Quote Report Abuse

Points: 0 Vote

On my way to the podcast....Congrats!

Michele

-------------------------

Michele Rose
ConfirmTextSalon.com

Vote for me!
http://www.confirmtextsalon.com
Contact Me

darbyDarnit

posts: 2

Oct 21, 2008 1:14 PM ET Quote Report Abuse

Points: 0 Vote

Big congrats Bill. Getting media and online visibility is just the beginning. Be sure to recycle any coverage for SEO and direct marketing purposes.

You should now post a link from your Web site to any third-party content available online that highlights your product. The publicity helps boost your credibility and the link trackbacks help with search engine rankings.

Think about creating a section of your Web site specifically geared toward the media - an online newsroom with any news releases, media contacts, story ideas, downloadable graphics and images of you and the product, a bio, and fact sheet on the company and product.

Showcase any news coverage in e-mail newsletters, marketing packages, etc.

And use those pieces to pitch broader media outlets. Often trade industry publication or community news coverage can help build a case to broader, larger media outlets that you are worthy of covering for a more general audience.

Look at social media campaign opportunities as well.

Cheers,

petri

-------------------------

------------------------------------------
petri darby, APR - chief darn officer
darbyDarnit Public Relations
pdarby@darbyDarnit.com
713.724.9917
www.darbyDarnit.com

blog:
www.darbyDarnit.blogspot.com
Twitter:
www.twitter.com/darbydarnit
Facebook: www.facebook.com/people/petri_darby/538990705
LinkedIn:
www.linkedin.com/in/darbydarnit

SelfAssured

posts: 9

Oct 21, 2008 1:31 PM ET Quote Report Abuse

Points: 0 Vote

Congratulations!!! Thank you for sharing, your story is very inspiring...

Best,

Kristin Potenti

-------------------------

Kristin Potenti
www.selfassuredwomen.com
kpotenti@selfassuredwomen.com

KarenSwim

posts: 11

Oct 21, 2008 1:42 PM ET Quote Report Abuse

Points: 0 Vote

Congratulations! Your excitement truly came shining through your post and made me happy too! I am so glad you shared the process and the results here. We can all learn from one another and receive a renewed burst of encouragement in our own efforts. I am always happy to celebrate someone else`s success so bring on the great stories!

Karen

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Karen D. Swim
CEO-Words For Hire

Shewster

posts: 4

Oct 21, 2008 1:52 PM ET Quote Report Abuse

Points: 0 Vote

I know we can never underestimate the power of PR - perhaps more powerful than paid advertising?! I see that you are involved with a website about animals. I`m going to send you a separate e-mail regarding this. Thanks for posting...

-Shewster

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Shelley Frost
Founder/Director
Make-A-Movie Studios
www.makeamoviestudios.com

FreeForYou

posts: 1

Oct 21, 2008 2:34 PM ET Quote Report Abuse

Points: 0 Vote

Wow took a little to get back to you.! Sounds like a good product . The sound Card. like that came out about three years ago where you put it in the back of your cellar`s user phones.

It did not seem to make that much difference. How, ever tech is always changing and I would like to investigate a little further as I know there is more user`s of such products which could implement this device being the sound card in there own application.

looking for more info and possibility of an affiliate

Carl Romain

carl.romain@gmail.com

-------------------------

Carl Romain
http://www.msp99.com/HomeOfficeBusiness.html

Healthylife

posts: 7

Oct 21, 2008 3:26 PM ET Quote Report Abuse

Points: 0 Vote

Yipeeeee! Nothing like success!!!

kiwigal

posts: 3

Oct 21, 2008 5:12 PM ET Quote Report Abuse

Points: 0 Vote

Thankyou for sharing, you have alot to be proud of there.!

Heres to your Success!

Lisa

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Lisa Lomas
CMU Co-Founder/Trainer

PriorityMediaMatt

posts: 1

Oct 21, 2008 8:12 PM ET Quote Report Abuse

Points: 0 Vote

Bill,

Awesome story! Congrats on hitting this one out of the park.

I wonder what the response would be with another round of PR/marketing? I would suggest some key paid placement (Adwords, etc) for people that may have read about it (reference the "as seen in" element) but don`t remember the name.

Another thing I would recommend is a price increase to at least $5.99, $7.99, or maybe even $9.99! It is after all a "patent pending" product which implies mystery and inability to easily copy.

Think about your customer....
...Probably an upscale, professional into gadgets.
...Already paid $200 plus for the phone.
...Paying at least $80-$100+ monthly for service.

The lost customers at double the price would still be minimal at worst case scenario.

I think you are selling it way too cheap!!

But feel free to comp me one for the pricing idea!! LOL!!

SandraS

posts: 24

Oct 21, 2008 9:22 PM ET Quote Report Abuse

Points: 0 Vote

Dear Melanie,

I need help writing an effective press release article. I had one article written up on my website and myself in my small town newspaper. But I don`t feel it had any punch. I rewrote it and submitted it to a couple other local papers. But I am not happy with what I have written either. I feel like I have writer`s block on how to promote my website service in a newsworthy article.

Thank you and anyone else who would like to share their idea. I greatly appreciate the help.

In Health,
Sandra

-------------------------

http://www.songofhealth.com

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