I couldn`t contain my excitement, so I figured I would share a success story.
I always knew that PR was an important part of any marketing plan, but I had always put it at the bottom of the priority list. However, a few weeks back I heard Rich`s podcast on PR, and I decided to step up my PR efforts. I sent out press releases like crazy promoting my product. And sure enough, with each press release I was able to see a small growth in orders. But that is not the success story.
Since my product is for iPhone`s specifically, a friend suggested I target media venues that target iPhone users. (I don`t know why I didn`t think of that) So I once again sent out my press release and even in a few cases offered to give free samples of my product.
Well to my shock and surprise, one of those sites, a well known mac/apple news website printed a story about my product. The story went live at 5:10pm today on their homepage. Since then I have been blessed with a flood of new orders. I have made more money in just a few hours than I made in 3 months.
So friends, don`t doubt the POWER of the press release!
And it just reminds me again why I love this site. This site helps me keep my priorities straight. LOL.
http://www.shoutlife.com/billyclanton My Music site.