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A PR Success story

 
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mymobiminder

posts: 31

Oct 13, 2008 9:20 PM ET    Quote  Report Abuse
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Hello SuN`ers,
 
I couldn`t contain my excitement, so I figured I would share a success story.
 
I always knew that PR was an important part of any marketing plan, but I had always put it at the bottom of the priority list.  However, a few weeks back I heard Rich`s podcast on PR, and I decided to step up my PR efforts.  I sent out press releases like crazy promoting my product.  And sure enough, with each press release I was able to see a small growth in orders.  But that is not the success story. 
 
Since my product is for iPhone`s specifically, a friend suggested I target media venues that target iPhone users.  (I don`t know why I didn`t think of that)  So I once again sent out my press release and even in a few cases offered to give free samples of my product.
 
Well to my shock and surprise, one of those sites, a well known mac/apple news website printed a story about my product.  The story went live at 5:10pm today on their homepage.  Since then I have been blessed with a flood of new orders.  I have made more money in just a few hours than I made in 3 months.
 
So friends, don`t doubt the POWER  of the press release! 
 
And it just reminds me again why I love this site.  This site helps me keep my priorities straight.  LOL.


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Bill Clanton
http://www.quickbridgesolutions.com

Facebook

http://www.shoutlife.com/billyclanton My Music site.

http://www.mymobiminder.com

http://www.allpetsradio.com
CraigL

posts: 9051

Oct 13, 2008 10:29 PM ET    Quote  Report Abuse
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Very cool...! Congratulations. :-D

mymobiminder

posts: 31

Oct 14, 2008 12:35 AM ET    Quote  Report Abuse
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Thanks Craig!!
 
 


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Bill Clanton
http://www.quickbridgesolutions.com

Facebook

http://www.shoutlife.com/billyclanton My Music site.

http://www.mymobiminder.com

http://www.allpetsradio.com
Rich

posts: 1738

Oct 14, 2008 1:11 AM ET    Quote  Report Abuse
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was this the podcast you listened to, Bill?
 


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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
PRPro

posts: 441

Oct 14, 2008 8:51 AM ET    Quote  Report Abuse
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Hi Bill,
 
Congratulations! That is wonderful news, and I`m so glad the podcast helped you with your PR efforts. If you have any questions, or need more assistance, please do not hesitate to contact me at any time!
 
Melanie
 


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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites
houseofjerkyjanie

posts: 1150

Oct 14, 2008 7:01 PM ET    Quote  Report Abuse
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Hi Bill,
 
I also would like to say congratulations.  How wonderful you have found a tool that is really working for you! Enjoy those sales. :)
 
Janie
dougmcisaac

posts: 24

Oct 21, 2008 12:25 PM ET    Quote  Report Abuse
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Congratulations on your successful PR.

I like your quote about your friend reminding you to target the right media. Isn`t it funny that we can get too close to our ideas and need someone else to point out the blindingly obvious to us.

Doug




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Use Online Marketing to Supercharge Your Sales Free Expert Interview Series
babbsela

posts: 8

Oct 21, 2008 12:38 PM ET    Quote  Report Abuse
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What a great success story, and a reminder to all of us of the powerful resources available on this site.
 
Good for you!
babbsela10/21/2008 12:41 PM
Oct 21, 2008 12:50 PM ET    Quote  Report Abuse
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Congratulations!  Also take a don`t forget offline targeted media as well.  Syndicated shows often have tech segments and its great way to get your product on tv as well.



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