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Most focus groups end up with something that most people agree on. However, for a start-up that's actually quite a dangerous result. It's very hard to be remarkable this way. I think what you should look for is passion. If 6 people hate your concept but 4 people really love it then it's a good concept. Polarization is good for new products. I go into more detail in this blog post:
http://www.lostjobstartbusiness.com/blog/a-new-way-to-run-focus-groups/
Do you agree or am I being "too rogue" on this one?
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