Before starting something, you should have an idea in mind---your destination. You also should know why you`re starting that business, the purpose it will serve in your life. That`s the Life Plan part of it that the Sloan brothers discuss in the 10-steps concept.
Imagine this: It`s a gorgeous Sunday afternoon, mild temperatures, hardly a cloud in the sky. Your errands have been done, or you can put them off, and you think it`d be great to get in the car and go somewhere. Maybe it`s just you; maybe you and your family; but it`s that kind of afternoon where you want to go....somewhere, and do something!
You pile into the car and say to yourself, "Okay! Where shall we go?"
The way it seems, these days, where getting in the car is the idea of starting a business, people just start driving. They get out on the road and look around. "Hey! Look at all this traffic! Why don`t we follow those cars?"
Which cars? Oh...any of them will do, as long as there are a lot of them.
Strange as it may seem, a lot of folks do pretty much exactly this when starting a business. They don`t even know why they`re following a bunch of cars. They have no idea where those cars are going, what`s the purpose behind the travel, or even where the roads might lead. They just follow a bunch of cars.
Then they complain that they seem always to be stuck in a traffic jam, or that there`s just too much traffic on the highways lately. They get frustrated because they don`t seem to be going anywhere, even though they have no destination in mind.
Throughout history, people have made the analogy that life is a road or path, and that not only is the destination important, so is the journey itself. It`s one thing to want to go to the Big Event downtown, then gradually get caught in traffic with all the others wanting to see that same event.
It`s a very different thing to have no idea at all where you`re going, but just to follow a bunch of cars at random. Yet that`s how it appears to me.
If you`re going to run a business that you enjoy, but that a lot of others are also running, then you`re going to get caught in that traffic as you get closer to "big." On the other hand, you could set up a roadside business, servicing all the people "on the road." Then; you could go in a quite different direction, on roads not many people are using. But who just jumps in the car and says, "Follow those cars!"