I just looked on Yahoo for a hotel where a colleague will be staying
next week. Because he has Celiac Disease, which my wife also has, my
manager thought I`d be able to advise him on where to eat. After
finding the hotel in Yahoo, I clicked on the link to see nearby
restaurants. The very first sponsored listing was the 800 number for a
florist! I had to look twice to make sure I hadn`t clicked the wrong
It`s bad enough that I had to wade through 6 pages of sponsored
businesses, the farthest of which was 272 miles away, before I got to
the actual list of nearby restaurants. But now there are totally
unrelated businesses in the sponsored list. I assume they paid to be
there, on the off chance that I would remember someone to whom I needed
to send flowers.
Am I missing something? Those who know and understand marketing,
especially online, what was the point of a florist being in the
Don`t forget the
good-old tried-and-true Mapquest, and Switchboard.com where you can get
a proximity for restaurants, shopping, theaters, and so forth.
Other than paying to be pushed up to top rankings, I think this is the
rapidly escalating game of SEO. It`s heating up, that`s for sure!
Everyone wants to fool the search engines into raising the ranks. But,
like everything in evolution, it`ll be a good thing.
Consider how a plant evolves defenses to a bug. The bug evolves a
workaround. The plant responds, the bug changes. So too, although
eventually, if all pages are 100% optimized, we`ll be right back to
where we are now, the thing that`s evolving is artificial life!!
All these "attacks" by SEO workarounds force the search engine
algorithm writers to respond. They evolve, and SEO writers find another
workaround. What`ll come out of it, though, is true human-to-machine
interaction, with seemingly real intelligence.
Although we can have machine spell-checkers, it`s nearly impossible to
have authentic grammar checking. Why? Because the shades of
interpretation are so variable. So although it`s annoying as hell to
have to wade through the crap of badly presented results, just think
about how fabulous it`ll be when you can simply tell your machine to go
look up a decent restaurant, and it`ll "just know" what you mean by