Forums: Discussions for entrepreneurs and small business.

There is a web innovation company that my friends and I want to start. Our vision is to create a web and possibly desktop applications that are different from today’s` solutions and will adapt to future trends. With that, we have been trying to figure out a name. We`ve been brainstorming by throwing in words we think relates to that vision.

Right now, we are on the fence with a name containing the made-up word `Lastic`, which is referring to Elastic. We think this is a great name that fits well, as the definition of elastic includes:

- Flexible, Resilient, and Supple
- Quick to recover
- Capable of adapting to change or a variety of circumstances
- Capable of withstanding stress without injury

The thing we question though: Is using the world `Elastic` in the business world okay? Keeping in mind the economics term of Elasticity..

(Note: The actual company name is not ‘Lastic’, it is combined with another word, however my friends do not want to disclose the whole name yet as nothing has been registered at the moment.)

I think Lastic isn`t bad - better than a lot of nonsense words that web sites come up with these days.

Having said that, think about using a code name while your company is in development and settle on a real name later, when you are ready to launch. This will give you a chance to show others the working website and applications for some valuable user-feedback.



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It will be promoting the company, with our actual products having their own respective names which we`ll market under our company. As an example of structure, take 37signals, which in itself is a known brand - and then they have their products, like basecamp.

Like Robert suggests, make sure it`s easy to spell as a whole name.  If you told someone the name, would they be able to type it into a browser without you having to spell it for them.  (Some people can`t spell anything anyway.)  For example, if I said "Wordlastic", even though it`s a made up name, it`s mostly self-explanatory.

I think "lastic" is fine.

Lastic sounds fine to me ... sounds very 2.0-y, very "Meebo".

Thanks all for the replies thusfar :)