Simply powerful, well said.
If every business could implement all those points, then none would fail.
I would like, without watering down your excellent post, to expound on the issue of communicating with customers.
Most often than not, we tend to run after new prospects and totally ignore or forget those who have bought from us. As you have correctly said, repeat customers are our most important clients.
They are not simply important because they are repeat customers; they also bring in more business. In fact their contribution in building the business is more likely to be in geometric proportions. This is because they already love the product and service and will shout from roof tops if they must, to advertise it. The result is that as they bring in new clients, those will also bring others. Indeed a single client can single handedly bring enough clients to sustain the enterprise.
In any case, what is the cost? Selling to them anew is less difficult than to a new prospect. And they do all the donkey work for us. At least, we ought to be grateful.
Great post Michelle!
In my opinion point #6 is the most important. As a former practicing CPA, now as a SendOutCards Distributor I firmly believe that your personal and business growth will be determined on how you farm your current clients. When I had my own CPA practice I constantly kept in touch with my clients. I made it a point to remember and celebrate their birthdays, their anniversarys and as I became aware of them their achievments, with a greeting card. I thanked them for a referral. I wished them happy birthdays for them and their offspring. I thanked them for being a client. And they responded. It was not just a business relationship it was also a personal relationship. When someone needed an accountant, they were my greatest fan club. It reached a point in my practice that I was able to reduce my networking to the Chamber of Commerce, (more a community thing than looking for clients), as I was getting two or three calls a week from people who had been referred to me from my current clients. It was fantastic and it was because I cultivated my current clients. That's why I firmly believe your item 6 is the most important.
Nice article Michelle. I love that you call yourself simplicity. Simplicity is key.
The more clear on what you are offering, the better and more concise your pitch to clients/employess/investors etc.
It took me awhile to get a that myself - but when I did - everything fell into place. Everyone should just print this and tape it to their wall...
Some good generic points about how to succeed have been made above. I think time management, and planning are the vital keys to being successful though.
If your plan is aimless then you will waste lot of valuable man – hours going in the wrong direction.
Create your workplan, look to a mentor to give their opinion on it. Set out a manageable timeline for when you hope to have the goals completed so that your are efficiently using your time. Time after all equals money