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30 Sec Commercial Critique

 
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JasonG

posts: 72

Nov 22, 2008 12:13 PM ET    Quote  Report Abuse
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Ok, so I joined my local chamber of commerce about 3 months ago.  They offer the opportunity to do a 30 second commercial at all the networking events.  Well, I`m going to do our first one on December 11th at a pretty large event.  Well, here it is in it`s rawest and roughest form.  I`m looking for critiques, reviews, re-writes, whatever.... 
 
"Good Evening.  Thank you all for coming out.  We are The IT Support Department.  The IT Support Department is not just another computer repair company; we are a solution provider, specializing in supporting and managing home, small to medium business, and non-profit organization computer systems and networks virtually and on site.  We offer a full range of IT services customized to your needs at an affordable price.  We can be your very own IT department or supplement your already existing IT staff.
 
Our experienced professionals are passionate about the work they perform and take pride in every job that is accomplished.  We guarantee that our solutions will increase your businesses productivity and increase your bottom line.
Our professionals have more than 25 years of experience on various windows platforms.  Our Motto is simple:  Integrity.  Our goal is to provide cost effective IT management and support services while increasing your bottom line."
 
I can`t wait to hear from you all!
 
-J
JasonG11/22/2008 12:14 PM


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Computer Support|Online Computer Repair|Online Tech Support
CraigL

posts: 9051

Nov 22, 2008 3:25 PM ET    Quote  Report Abuse
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Hi Jason,
I made some suggestions below, mostly for easier "hearing." When you write something, people use their eyes. When you speak something, people use their ears. The two froms of understanding are different.

Another suggestion is to specifically say that your business is called (the name). Otherwise, it sounds as if you`re the IT departmet for the Chamber of Commerce, not a private business
.
"Good Evening.  Thank you all for coming out. Our business is called "The IT Support Department," and we specialize in computer technology. We support and manage home and small-business computer systems, networks, and everything involved with them. We work with either remote connections or we can come right to your location---your home or business.

We offer a full range of technology services, whatever you need, at an affordable price. If you already have someone for this, we can be their backup, and help with advice and solutions when you run into more complex problems.
 
We have more than 25 years of experience, and our motto is simple. In fact, it`s only 1 word: "Integrity." Our goal is to provide the kind of technical management and support services that big corporations have, but at prices small business owners can afford.
CraigL2008-11-22 15:27:42
WayneLiew

posts: 29

Jan 08, 2009 5:54 AM ET    Quote  Report Abuse
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Hey Jason,

Thanks for sharing your little pitch there.

You should try to explain what is in it for your audience rather than just stating all about WE WE and WE. I know that some sentences of yours have indirect meanings of adding values to your clients but you need something direct.

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