The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2014

Money

Processes = Efficiency. That’s the Bottom Line!

A company’s success is based upon the company’s ability to sell, produce and control cost. Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment. Companies are dynamic organizations comprised of numerous [...]

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Small Business Success | Company Performance

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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Increase sales

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Money

Discount Strategy Causes Financial Problems

The internet allows consumers to do quick price comparisons.  For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales.  While is it true that large corporations successfully deploy discount [...]

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Lori Williams

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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small business public relations

Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]

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Lineage2, Aion, Blade And Soul