The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for February, 2014

Penguins

Employees are your Best Messenger

In larger companies new employees receive a welcome packet upon hiring. In addition to the standard employee HR forms there is usually documentation detailing the history of the company. More importantly, there is often a description of the products and services. Through this documentation new employees learn how to communicate information about the company. The [...]

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Small Business Success | Company Performance

Use the Right Words to Write

Stop Fighting Over Marketing Content Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, [...]

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Lori Williams

A Rock Climbers View of Business Risk

As a business consultant I am painfully aware of the inherent risk in starting/growing a company. I work with entrepreneurs from cradle to grave; of course hoping the grave refers to a planned sale or merger. However, this week the grave that occurred was undesired. After 26 years in business my long-term client was forced [...]

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small business public relations

Get the Most Out of Your PR Pro

Create a PR relationship that works! If you just hired a publicist to handle your media-relations efforts, you may be a little nervous about the expense and getting the press exposure you desire. However, you made the right move. Now that you have a professional handling your PR, you can focus on core, business activities. [...]

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Small Business Success

Publicity Success in 3 Steps

Simple actions can lead to big results. How is your year going so far? If your business could use more sales, it’s time to take action. Why not use publicity to get some free attention and help boost credibility for your business? Here are 3 simple things you can do now to start generating press: [...]

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business strategy | business planning

Strategic Planning –A Crucial Component of Business Planning

Companies often have trouble maintaining growth, even in favorable economic conditions. The modern business landscape is ever changing:  The information highway remains supercharged; technology continues to develop at warp speed; distribution channels change unexpectedly; and new competitors spring into action every day. In today’s complex business environment, strategic thinking is essential for sustaining a long-term [...]

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Increase sales

How’s That New Year’s Resolution Going?

Work on business goals instead If you go to the gym, you may have noticed that there are less people there than the first week of January, and classes have dwindled down to the “regulars” once again… it seems like many “fitness” resolutions fizzled out. Big surprise. This happens every year. What about you? Did [...]

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Lemonade Stand, Business Lessons

Lessons Learned from a Childhood Lemonade Stand

Small towns are inherently entrepreneurial. Family owned businesses support the local community rather than the typical big city retail chains. I grew up in a small rural community with approximately 2000 people at the time of my childhood. Large stores and restaurants simply did not exist. The closest grocery store was approximately 40 minutes away. [...]

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Lineage2, Aion, Blade And Soul