The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2014

Article Company of One

Company of One

At one time landing a large corporate client was the golden goose. Today, that may not be the case. Working with smaller companies is often more profitable, not to mention enjoyable. More importantly, given the trends it may offer the best opportunity for growth. According to the latest data released by the SBA, “In 2011, [...]

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Mom Entrepreneur

Mom Entrepreneurs – Listen up!

Hear StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. on Word of Mom Radio talking about the Leading Moms in Business Competition! Listen to the archived recording right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With hundreds of amazing contestants and support pouring in from friends and fans [...]

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Get small business public relations tips from Melanie Rembrandt of Rembrandt Communications here.

How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s [...]

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web-marketing-03

Small Company Marketing Plan

Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]

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Spring Tips for More Fun and Less Work!

Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are… 3 [...]

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False Perceptions – A Destructive Force

Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]

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