Just last week, my hometown of Detroit officially filed for bankruptcy. Although I no longer live in Detroit, I spent a majority of my life there and will always feel an emotional attachment. Although Detroit’s problems are deep-seeded and this bankruptcy was decades in the making, I am optimistic that Detroit’s best years lie ahead [...]Continue Reading
Archive for July, 2013
How to Boost Site Traffic with SEO Content ASAP!
It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating.
Don’t worry. There is something you can do right away to increase online awareness…
Are you using SEO (search engine optimization) content marketing to bring in new customers and provide value?
If not, you are missing out on a cost-effective tool that can give you a competitive edge.
Specifically, according to stats at “The InBoundWriter Blog,”
· “Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
· 62% of companies today outsource their content marketing — that’s up 7% from last year! (Mashable)
· Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)”
So how do you start using SEO content marketing?
Start writing unique articles, blogs, social-media posts, ePamphlets, tip sheets, case studies, and more specifically for your customers.
What do you your customer want?
Find out! Then, provide them with the valuable information they are looking for and will want to tell their friends about.
And for better results, add SEO keywords to your copy. This way, when potential customers search for specific keywords related to your products and services online, your business will appear in the listings. And if you are not a trained, SEO copywriter, find a professional to help you. You’ll see better results and save time and money in the long run.
Today, content marketing is a huge part of business success. By giving potential customers, and the search engines, valuable data, you can save time and money while increasing online buzz and sales.
What are you waiting for? Start adding valuable, SEO content to your site today!
And if you need help, please write to me below or check out the free content information at www.rembrandtwrites.com.-->
How to Boost Site Traffic with SEO Content ASAP! It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating. Don’t worry. There is something you can do right away to increase online awareness… Are you using SEO (search engine [...]Continue Reading
Outside of StatupNation, my passion is for Arabian horses. Horsemanship is a fine art that requires patience and a large quantity of self-reflection. This is because, as a rider, you have to communicate in the most simple and intuitive way what action you want the horse to perform. When I first entered the world of [...]Continue Reading
An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you [...]Continue Reading
Startup Tips from Founder, Mare Van Dyke
Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage.
I can’t say I was that surprised. ABC News reported that, “approximately 1 billion seabirds and mammals die per year by ingesting plastic bags” and an article at The Mother Nature Network states that, “80 percent of plastic bottles are simply thrown away.”
I was sharing this story with an associate and discovered that she is actually doing something about it. Meet Mare Van Dyke, founding partner of Aqwastream™ and what she had to say during our interview…
Tell us about Aqwastream and why you started the company.
In a nutshell, we are developing a system of personal, water-bottle refill and digital media-stations that dispense free, filtered water on college and corporate campuses. The program for universities will be funded by corporate sponsors and provided to them at no cost.
Aqwastream™ stations include a micro-broadcast network where videos play to promote sponsor sustainability efforts to a targeted audience. Our goal is to partner with sponsors, schools and corporations to attack the issue of plastic-bottle waste one refill at a time.
I’ve worked continuously in various education and marketing related positions for over 40 years. During that time, I had the privilege to learn many facets of business, both B2B and B2C and felt strongly about becoming involved in something that could make a difference in our world – some small action with an educational twist that had a long-term benefit. I’ve been carrying a refillable water bottle for more years than I can remember, so the opportunity to create Aqwastream was a perfect fit.
What makes Aqwastream unique and why do you think it will be successful?
Aqwastream™ is unique because of the total system solution technology we’ve incorporated in our network of stations to educate and engage users. We are taking the idea of the prehistoric “watering hole” or more contemporary “water cooler” concept where users quench their thirst, and get caught up on the important news of the day.
Our broadcast network is designed to display content directly related to issues around sustainability – produced by corporate sponsors or creatively designed by students – and shown in an environment where education and company loyalty can increase engagement and action.
We’re also utilizing M2M (machine to machine) technology to manage all mechanical and technology systems on the station. Sponsors and hosts (corporations and schools) won’t have to worry about maintenance or service calls. We handle it all, having developed a proprietary remote monitoring system.
What has been the most difficult part about starting a new company and becoming an entrepreneur?
From a personal perspective, there’s a lot of buzz around young entrepreneurs taking their great idea to market. You see them on TV, in social media and on magazine covers. The excitement of their risk is buffered by the time they have in life to re-group if they lose all their money or that of their investors.
We don’t hear much about professionals who later in their careers, take their beliefs, experience and savings and combine them to start something new in what’s supposed to be a winding-down time. With everyone “working toward retirement,” you only hear warnings that you’ll end up as Wal-Mart greeters if you fail. In actuality, according to a December 2012 article in Inc. magazine, “Older Entrepreneurs Get a Bum Rap,” those starting businesses later in life have a pretty good shot at success.
What is the most important lesson you’ve learned so far starting Aqwastream?
The most important lesson I’ve learned is to get outside of your current network. Fresh opinions and perspectives open your mind to possibilities and new connections. One particular new contact gave me advice that proved to be most valuable. She advised me to take advantage of my years of experience and connect only with those at the top level in each organization. She stressed the importance of “owning the start-up space” and adding value in every category by working top level players.
As a marketing expert, how are you marketing and promoting your new business?
Since becoming a founding partner of Aqwastream LLC, I’ve spent a lot of time learning how sustainability, Corporate Social Responsibility (CSR) and green movement professionals are communicating to their constituents. There is a tight network of those who already “get it.” Expanding our concept to broad and targeted audiences will happen through expansive efforts of social media. It’s where we all look to learn.
What tips do you have for other entrepreneurs just starting out?
My tip to new entrepreneurs is to create value right from the beginning by acquiring assets for your business. File for trademarks, create systems with technology, apply for patents, establish your brand standards, set up a solid accounting system, and add equity partners to your team. Put your ego on the sideline and skip the fancy office, address and business expenses that do not add value to the business you are building.
That’s great advice Mare. Is there anything else you would like to add?
One of the most poignant statements that I heard about building a new business or even running an existing company goes like this. “Everything a company does should be done to make it more successful. Everything else is just a waste of time and resources.” For entrepreneurs like me, this is timely advice.
Thanks for your insights Mare, and we wish you all the best with your new business. If you’d like to contact Mare, visit www.aqwastream.com.
Do you have comments or a good, startup story to tell? Please write to us below.
And if you need help with your PR and SEO content strategy to boost sales, please write to me at www.rembrandtwrites.com.-->
Startup Tips from Founder, Mare Van Dyke Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage. I can’t say I was [...]Continue Reading
Last October I was racing across the barren expanse that is eastern Montana and Wyoming in my 2000 Toyota Echo. With 175,000 miles on it, this remarkably resilient car had already gotten me to San Francisco, back over Donner Pass in an early season blizzard, and through my hometown of Bozeman, MT. Now I was [...]Continue Reading
What is SEO? Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If [...]Continue Reading