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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for 2012

Are You Too Attached to Your SEO Copy?

If you are a good search engine optimization (SEO) copywriter, then you probably spend hours crafting the perfect message and placing the appropriate keywords in just the right place. You care about the message and providing value to your client and their customers. But are you too close to your copy and wasting time in [...]

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LifeTime Brands Seeking New Products – Submit Yours!

Lifetime Brands, North America’s leading resource for nationally branded kitchenware, tabletop, home décor and lifestyle products, has teamed with InventionHome to conduct a National Product Hunt for the next great kitchen product. Now is your chance to turn your idea into a household name with prestigious branding from Farberware®, KitchenAid®, Cuisinart®, Mikasa®, Pfaltzgraff® or one [...]

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Discover the 3 P’s to PR Success

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [...]

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Beware SEO Bundling!

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]

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Beware of Bundled SEO Services

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]

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Dream Big as Small Biz People

I had the pleasure of hearing Kevin Harrington, a pioneer in the infomercial business, selling products on TV and on the ABC hit show Shark Tank, speak this week at The Inpex Convention in Pittsburgh, PA. Harrington imparted the crowd with a boat load of information on the best practices of inventing and getting a [...]

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Tech Overload – What Not to Pursue!

Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business online. Yet, another one will help you save time and money. As a new entrepreneur, it can be impossible to [...]

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The Heat is On: Summer Scheduling

Memorial Day Weekend is upon us which means Summer Is Here.  Summer is difficult for many parents in small business.  Schools let out, Camps are pricey, Babysitters take vacations, Schedules change, and well, let’s face it – we want to be outside sharing time with our kids (myself included). On the flip side, the 2nd [...]

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Unplug to Recharge!

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

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5 Marketing Lessons We Can Learn from Google

I am always looking for ways to help my small business clients get more results in their marketing.  This week I got an unsolicited telephone call from Google, of all companies, which started me thinking.  Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing?  I’d be interested to hear what [...]

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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see [...]

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Conference Survival Tactics

I just returned home from a few days away at a conference.  As always, getting back in the groove is difficult when returning from being away whether for pleasure or business.  That is not what I am going to write about though.  Rather, I am going to address the leaving for a trip instead. When [...]

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Spring into SEO Action!

Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities? Here are 3 ideas [...]

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Want a “Happiness Problem”?

Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.” And while it can be wonderful to have all this [...]

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5 Reasons You Should Not Write a Blog

As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are… The Top 5 Reasons You Should Not Write a Blog. 1.  You are [...]

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3 tips on how to network like a pro

It’s a very clear fact these days that relationships really do matter. While it is easy to reject the idea and say you can become a self-made individual, very few people can succeed without some sort of support from others. Whether you’re looking to connect with another entrepreneur or just trying to make a new [...]

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10 Budget-Friendly Ways to Market Your Business

Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less.  Here are 10 great ways to market your business without busting your bank account provided by business owners across the country.   I love writing posts like this.  The advice [...]

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