For many retail store owners, learning how to convert those window shoppers into buyers can be a daunting task! It’s not just about having great merchandise and a friendly smile. You must be able to generate sales regularly and turn inventory in order to be profitable and successful. Holiday time is also one of the [...]Continue Reading
Archive for November, 2012
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO efforts?
1. Remain calm.
Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.
2. Review your Website.
Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!
3. Provide Value.
Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.
SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.
Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!
For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]Continue Reading
Scientists long ago proved that all matter consists of atoms. If you were to represent the nucleus of an atom as a golf ball, to scale, the electrons that encircle the nucleus would be 1 kilometer away! That makes atoms mostly space and, therefore, so is everything in our physical world. Even the densest of [...]Continue Reading
As I’ve moved through life (gotten older), I’ve become clear that the most precious part of my life is the people that fill it. It is in my relationships with my parents, brothers and sister, friends and work colleagues that I experience love and affinity – the juice in life. All that said, there have [...]Continue Reading
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone.
People are sick of dealing with call-centers, being on hold for a long time listening to lame music and trying to get their questions answered via online chat centers or from technicians who don’t know what they are talking about. With this in mind…
How well does your technology combine with the human touch?
If you want to provide excellent service to your customers around the clock, it’s essential to get your technology team working with your customer-service people. Here are a few questions to help you accomplish this:
1. Who’s on your team right now?
Start at the beginning. Make sure you have employees who care about your brand and want to learn as much as possible about your customers. Hire positive people who are willing to work with others to reach company goals. And if you already have some negative players on board, it’s time to talk to them about their attitude… or get rid of them fast. It only takes one bad egg to bring down an entire department, or company. (At Rich Dad, all of our new employees take the Kolbe Index so we know where they’ll exceed most in the company.)
2. Who does what?
Be sure your employees understand roles and responsibilities. If possible, write it down and distribute the information. This way, everyone will know who does what, and you’ll avoid unnecessary questions and conflicts about responsibilities.
3. Are you meeting regularly?
If your teams are not getting together on a regular basis, it’s time to schedule monthly meetings. Your tech people and your customer-service teams should feel comfortable working with each other and asking questions. By discussing issues, goals and ideas, you’ll be able to provide better, faster service. And more important, your employees will develop a level of trust and create better working relationships that will help the company culture as a whole.
4. What’s going on?
Once you have your technology and customer-service processes in place, be sure to monitor and analyze activities. What’s working and what isn’t? Get regular reports on results, issues, questions, comments, and more. Then, your teams can discuss this information at their monthly meetings to resolve issues before they become major problems and celebrate the activities that are working well.
5. Are you covered?
Today’s customers will look at your entire company. They will seek information online, via phone and in-person. Are you ready to help them?
Be sure to integrate all of your communications so that your team members provide the best service possible… no matter how customers approach your business.
6. What tools are you using?
Customer-service technology is constantly changing so make sure your team members are aware of the latest trends, software updates, viruses, and more. In addition, confirm that all of your technologies are up-to-date, backed up and in good working order. Customers don’t have a lot of patience, and it would be a shame to lose sales due to a Web page error, a bad e-mail process, privacy issues, or some other, technological glitch that could have been avoided.
Excel at Customer Service.
Providing the best customer-service process possible involves a combination of good technology and the human touch. Once you have the right people on your teams, open the lines of communication, monitor results and make changes as necessary.
By updating your customer-service processes regularly, you’ll improve employee relationships and create a more trusting and creative work-environment. But more important, you’ll be able to exceed at customer service and increase sales.
Robert LeCount is The Rich Dad Company’s Director of Information Technology. Based on Robert Kiyosaki’s best-selling book, “Rich Dad Poor Dad,” The Rich Dad Company uses innovative technology to offer a new way to think about money and investing. For more information, please write to Robert below or at www.richdad.com.-->
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone. People are sick of dealing [...]Continue Reading
It’s almost Thanksgiving, and that means we are getting ready for the upcoming holidays. Things will get hectic with year-end deadlines, sales and meetings… not to mention all of the activities you have planned with family and friends. But while all of this is going on, don’t forget this little word that can mean a [...]Continue Reading
Much of the anxiety and stress that is a normal part of the human existence comes from inevitable lapses in integrity. By “integrity”, I’m not talking about something wrong, unethical or immoral. I’m simply talking about things like missed commitments, unresolved conflicts, or even unpaid bills or a messy desk. These lapses create anxiety and [...]Continue Reading
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask: What are your site analytics telling you? Review your most popular content, and make a note to add more of this to your site. If you are [...]Continue Reading
At Rich Dad, we use a combination of innovation and speed to meet the needs of our ever-changing business environment and exceed customer expectations. And I’m sure you are dealing with the same issues at your small business. Things can get out of control fast (especially if you are outsourcing a lot of work) so [...]Continue Reading
Here comes November! Gone are the lazy days of summer and the relaxing autumn evenings. The holidays are now bearing down, and it is officially “busy” season! Time is truly precious, and that’s one reason that we see many inventions that were designed to SAVE TIME. One such invention comes from Ruth G. of San [...]Continue Reading
I think that you’d agree, that your success in business depends upon your ability to make clear, sound decisions. But, have you ever felt confused, conflicted and/or emotional about a decision you had to make? If you’re breathing, the answer is likely an irrefutable “YES”. If the answer is “no”, you’re probably not playing a [...]Continue Reading
Although this is not something I write about regularly, I thought I would share my recent shopping experiences at retail with the hopes that some of you can save some money on items you want to buy during the holiday shopping season. I read a survey recently that talked about how many retail store managers [...]Continue Reading
3 Tips to Protect Your Important Data
Intellectual Property (IP), or creations of the mind that you use in your business, are a big deal. In fact, the Global Intellectual Property Center reports that, “America’s IP is worth $5.8 trillion, more than the nominal GDP of any other country in the world.” This means that as a business owner, protecting your IP is important.
“Intellectual property protection is significant for small businesses who provide services,” states author of “Start Your Own Corporation,” Garrett Sutton, Esq. “As an attorney, I’ve heard many stories from clients about malicious employers who ripped off their clients because they did not have an intellectual property protection.”
With this in mind, what are you doing to protect your IP?
Obviously, it’s essential to work with a legal professional to set up the appropriate protections via copyrights, trademarks and patents. But with information available online to a worldwide audience at any time, it’s essential to be proactive when protecting your information. To increase your IP security, try these three tips:
1. Look for Thieves Regularly.
Just because you have legal paperwork in place, this is not going to stop thieves from searching for ways to obtain and use your IP. This is why it’s important to have specific team-members monitor your data every day online, record and report potential issues and know what to do if there is a breach of information. This way, you’ll be able to stop IP problems from escalating and wasting unnecessary time, money and effort.
2. Sign a Confidentiality Statement.
Although you probably trust most of the people you work with and feel they will keep important information confidential, it’s essential to get this in writing. Work with your attorney to create a non-disclosure agreement and have everyone involved in your organization – employees, advertisers, contractors, etc. – sign it.
This way, if someone exposes private information, you have signed paperwork in place to pursue legal action. Plus, your team members will know this is serious information, and they’ll be aware of the ramifications for divulging business secrets.
3. Involve Everyone in Your Organization.
Protecting your IP involves everyone in your organization. Because of this, schedule regular meetings, send out e-mail notices or monthly newsletters, or hold special events throughout the year to inform your team members about IP and confidentiality issues.
Teach your staff members what they need to look for and what to do if they see a potential breach. By doing so, you’ll have a group of people regularly on the lookout for perpetrators and increase your chances of discovering thieves faster.
With constant advancements in technology, more people have access to information than ever before. If you want to keep your confidential, IP information private, it takes more than putting legal processes and paperwork in place. You also need to be proactive, educate your team members regularly and always be on the lookout for IP thieves.
This way, you’ll have a better chance of stopping potential perpetrators from stealing your confidential data. After all, if you don’t protect your IP, it’s not a matter of “if” it will be stolen; it’s a matter of “when”!
What are you going to do today to start protecting your IP?
For more information, please provide your comments below or reach me at www.richdad.com.-->
3 Tips to Protect Your Important Data Intellectual Property (IP), or creations of the mind that you use in your business, are a big deal. In fact, the Global Intellectual Property Center reports that, “America’s IP is worth $5.8 trillion, more than the nominal GDP of any other country in the world.” This means that [...]Continue Reading