The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for September, 2012

Monday Morning Mojo: When You Feel F.E.A.R., Do It Anyway!

OK, let’s be real. We all get afraid sometimes. We are born with three basic fears: sudden motion, sudden approach, and loud noises. These are the same innate survival fears that keep our primate ancestors from becoming panther food. Our minds are inherently tuned to be on the lookout for attack. This would be a [...]

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How important is the GREEN MOVEMENT to major retailers?

How Important Is The Green Movement To Major Retailers? I was reading a very interesting article in a retail journal over the weekend and something caught my attention. The article mentioned that most retailers, while claiming that they proudly offer lots of “green” products, do not actually properly promote or even stock such products. Now, [...]

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My Site is Optimized Now, Right?

Many new business owners often ask me what they need to do to their site so that they show up at the top of the search engines. They usually want a quick answer, but the truth is… Search Engine Optimization (SEO) is a Never-Ending Process. If you want your site to be at the top [...]

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The World of Retail and Getting Products to Market

I am very excited to be a part of the Startup Nation family of business bloggers!  In the coming days, I will share my thoughts on everything from cool new retail products to how to successfully develop products that you can sell to retailers yourself.  Fun topic ideas are always welcome so don’t be shy….but [...]

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Want a New Client? Try These 3 Tips

Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business? Well, if you’d like to get a new client right away, here are three tips that might help: 1.    Ask! Make a list [...]

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Monday Morning Mojo: Taming the Monkey Mind

The human mind is a miracle, to be sure. It has accomplished many incredible things such as putting men on the moon and splitting the atom. Yet, this same mind is also responsible for thoughts that create the anxiety and fear that rob so many of the power and the ability to create lives filled [...]

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Give Yourself a Break!

As summer fades away, I’m sure you’d love to hold onto some of your personal time and avoid working long hours. But if you’re an entrepreneur, how do you please all of your customers without giving up some free time with family and friends?

Here are a few suggestions to reclaim your personal time:

1. Hire a Virtual Assistant.

Do you have data entry, accounting, writing, or other administrative activities that need to be done? Get these tasks out of your way by hiring a virtual assistant.

These professional workers are available throughout the United States with different skill sets at various price-points.

And because you are hiring a service rather than an actual employee, you don’t need to worry about all of the legal and tax headaches involved in the hiring process.

Check out the International Virtual Assistants Organization at http://www.ivaa.org/ and other, related sites to find someone to fit your specific needs.

2. Find an Intern.

Many high school and college students are looking for work to add to their portfolios. Offer to provide opportunities to help them succeed.

You’ll get some inexpensive help, and your interns will get valuable, on-the-job experience to use in their future careers. Just be aware that you’ll need to take some extra time to train these newbies carefully.

3. Get help from your kids.

If you haven’t already done so, have your kids help you with your business. Not only will they learn important skills and the importance of working for an end-result, but you may be able to use this as a tax deduction too.

Check with your accountant to see how you can make this work for you.

Enjoy yourself!

Instead of saying goodbye to summer fun and thinking you just can’t get away from work, be positive and creative. Look for people to help you finish tasks outside of your core area of expertise.

It may take a little effort to find the right helpers, but once these workers are in place, you’ll have more time for yourself and be able to get the relaxation you need to truly be successful!

Need more help with your SEO copywriting and PR to increase sales? Please write to me below or at www.rembrandtwrites.com.

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As summer fades away, I’m sure you’d love to hold onto some of your personal time and avoid working long hours. But if you’re an entrepreneur, how do you please all of your customers without giving up some free time with family and friends? Here are a few suggestions to reclaim your personal time: 1. [...]

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InventionHome Product Spotlight: Jagged Jeans Design

It’s back-to-school time!  This means back-to-school shopping and for many it also means back-to-school JEANS.  The problem with brand new jeans is…well…they aren’t broken in to look and feel “old”.  But don’t worry ~ we have an invention for that, and it comes from our client Ronda E. from Iowa. The name of Ronda’s invention [...]

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Does Your Website Need Trimming?

Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website.

Is it as slim and trim as it needs to be to bring in sales?

If not, here are some things you can do now to get your writing in better shape…

1.   Trim the extras.

While it’s nice to have a few graphics on your Website, please don’t go overboard. Keep your Website simple with a single message on each page. Let site visitors know exactly “what’s in it for them” the second they land on your Home page.

Then, guide them where you want them to go. If you have too many graphics and clutter on your site, you may cause confusion and lose business.

2.    Slim down your copy.

Take a look at the SEO copy on your Website and in your marketing materials.

Do you use short paragraphs and simple sentences?

Do you include titles and sub-titles to break up your copy into various sections?

If not, make some changes. You want your copy to be as easy to read as possible. Provide valuable information, but keep it short and sweet.

3.    Add some zip to your site.

If you don’t have any videos on your Website, you are missing out on a great opportunity to share information with customers. Either have people send in videos talking about your business or make your own video about something cool going on at your business.

Have fun with it. Today’s online customers want to see videos and your business in action. Give them what they want! Just make sure your videos are professional looking and provide a good impression. And be sure to add the appropriate tagging for the search engines.

It’s Time to Look and Feel Good!

While you enjoy these final days of summer, also think about preparing your SEO copy for the busy, work months ahead. Make sure your Website conveys a simple message site visitors can understand quickly and easily, and give them valuable and interesting information they can use. With just a few changes, you can improve your copy, and sales, significantly. Now, off to the gym to work off that ice cream!

For more help with your SEO copywriting, please write to me below or at www.rembrandtwrites.com.

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Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website. Is it as slim and trim as it needs to be to bring in sales? If not, here are some things you [...]

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Monday Morning Mojo: Your Thoughts are POWERFUL!

We’ve all heard the saying, “The energy was so thick in that room, I could cut it with a knife.” That energy is felt without words being expressed or eye contact being made. There’s nothing going on but the same bad feeling being felt by all the people in the room. The question is how [...]

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Monday Morning Mojo: Realizing Your Human Magnificence

A group of kindergarteners were asked, “Who can dance?” The children happily danced. They were next asked, “Who can sing ‘Row, Row, Row Your Boat’?” The children laughed, sang and danced. Their magnificent human spirits were fully expressed. The same questions were asked of a room of adults. “Who can dance?” No one danced. They [...]

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