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Archive for May, 2012

The Heat is On: Summer Scheduling

Memorial Day Weekend is upon us which means Summer Is Here.  Summer is difficult for many parents in small business.  Schools let out, Camps are pricey, Babysitters take vacations, Schedules change, and well, let’s face it – we want to be outside sharing time with our kids (myself included). On the flip side, the 2nd [...]

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Unplug to Recharge!

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise…the world did not end because I was [...]

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5 Marketing Lessons We Can Learn from Google

I am always looking for ways to help my small business clients get more results in their marketing.  This week I got an unsolicited telephone call from Google, of all companies, which started me thinking.  Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing?  I’d be interested to hear what [...]

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86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see [...]

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Conference Survival Tactics

I just returned home from a few days away at a conference.  As always, getting back in the groove is difficult when returning from being away whether for pleasure or business.  That is not what I am going to write about though.  Rather, I am going to address the leaving for a trip instead. When [...]

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Spring into SEO Action!

Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities? Here are 3 ideas [...]

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Want a “Happiness Problem”?

Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.” And while it can be wonderful to have all this [...]

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