You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more [...]Continue Reading
Archive for February, 2012
On March 13, 2012, QVC Sprouts is officially launching at the 2012 International Home + Housewares Show in the InventionHome.com Inventors Corner Pavilion. A panel of QVC buyers will be on hand to listen to inventor pitches. If you have a product fit for TV, submit it for a chance to be selected to attend [...]Continue Reading
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window or on a street corner, you have experienced guerilla marketing. This strategy, which is touted as a low-cost, high-impact alternative [...]Continue Reading
As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are… 3 Ways to Know Whether or Not You Should Get [...]Continue Reading
By now, You have probably heard that you NEED a blog. Blogging for business is not only crucial to keep your website fresh, but to show your customers and potential audience who you are, what you do, and what you know BEST. Right now, you may be saying that sounds easier than it really is. [...]Continue Reading
If you are like me, your smartphone has become your window to the world, both for your personal life and for your business. I have had both and Android phone and an iPhone and I have to say I liked them both! In fact I have to admit I liked my Android phone a little [...]Continue Reading
Last week I moved my home office. I am still at home, but just in a new place. When I first started my business, I took over an alcove on the first floor. For a little over a year, I called this tiny space home. Recently, I outgrew my alcove. That coupled with my kids’ [...]Continue Reading
The Top 3 Reasons Why The Media Is Not Calling You
- They won’t unless you call them.
Have you reached out to media members to introduce yourself and your new business? If not, how are they supposed to know you exist?
Take the time to make a list of specific media members you want to contact. Then, call introduce yourself. Tell them who you are and the benefits your new business has to offer. Most important, let them know that you can act as a resource for future stories in your area of expertise.
Keep it short and sweet and ask them if you can send them news about your business. The worst they can say is “No,” but at least they’ll know who you are and you’ve started a media relationship. And if you are nervous about calling media members, start with a small, local publication and move up to more important and larger media venues after you’ve had a little practice on the phone.
- You don’t care about them.
When you contact a media member, you’ve got to think about what’s in it for them and provide information they can actually use. If you simply talk about how great your business is and all the product features you have to offer, you will hear crickets chirping or a dial tone.
However, if you think about how you can offer valuable information to a media member that he or she can actually use, you’ll be more likely to from a lasting relationship with that person. By creating a reputation of always providing interesting and current information, over time, media members will want to call you for future stories.
3. You haven’t done your research.
When you contact a media member, do you have a specific story in mind that relates to his or her target market?
If not, you need to do more research. Before contacting a media member, you should know what that person writes about (his or her beat), read their previous stories and learn about their audience. Then, you need to use this information to develop a unique story idea specifically for that media member.
Do not send a blanket media pitch to a huge list of media members!
Yes, this is easy to do, and you may get a few, media nibbles from your efforts, but if you want to develop long-lasting relationships with the media and get fantastic stories written about your business, take the time to do your research.
After all, if you were a member of the media, would you want to talk to someone who has an interesting and unique pitch just for you or read a “template” e-mail you know was sent to many, other reporters?
Do What it Takes to Make Your Phone Ring.
You may think your new business deserves press, and media members will just start calling you. But this is just not going to happen unless you are already well-known. Getting good publicity for your new business takes time and effort.
Conduct the appropriate research and learn about specific media venues, reporters, producers, and bloggers before making contact. Develop specific pitches and think about how you can help media members do their jobs. By doing so, you’ll become a respected expert that media members will want to speak to, and your phone will start ringing!
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Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are… The Top 3 Reasons Why The Media Is Not Calling You They won’t unless you call them. Have you reached [...]Continue Reading
It’s Girl Scout cookie time and you don’t have to go out of your way to find a group of girls in green uniforms with a table full of colorful cookie boxes and sweet smiling faces asking if you want to buy a box or two or three. From the outside, these girls may look like [...]Continue Reading
Overwhelmed with SEO Options? There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions: Should you do your own SEO or hire a firm? Is SEO worth it? Will you be able to get to the top of the search engines? With all of the [...]Continue Reading
I’ve found a new addiction on the Internet; it’s Pinterest. And it appears that I’m not the only one that’s addicted to this amazing website. With close to 12 million active visitors in the US per month Pinterest just happens to be the newest “big thing” in the social media world. In case you haven’t [...]Continue Reading
I know you may find this surprising since I am always chatting about connecting on the Internet, but I am a big believer in face-to-face networking. In fact, if you spend all your time being social on social media, it is my belief that you will get nowhere fast. The main idea behind using social [...]Continue Reading
Last weekend I went to a local farmer’s market to buy some fresh fruits and vegetables. As I visited the different businesses exhibiting at the market, I couldn’t help but put on my marketing hat. After all that’s what I do! My biggest observation was that while all of the businesses were there to sell [...]Continue Reading
I was planning on a different topic for this week, and then I had a change of heart. This week marked the beginning of the 3rd annual StartUpNation Leading Moms in Biz Competition. Yes, I do realize that you are on the StartUpNation site, but I really want to call your attention to this unique [...]Continue Reading
If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are… 5 Reasons to Use the Phone Instead of E-mail 1. You have [...]Continue Reading