If you are a business with a Facebook Page for your business, Facebook’s news of changes to Facebook Pages might sound important to you, whether or not you know what it all means. I have been reviewing the changes this week and experimenting with them on my own Facebook Pages, and I have found that [...]Continue Reading
Archive for 2011
Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to your list on a regular basis. If you answered B and [...]Continue Reading
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I [...]Continue Reading
This is part two of my ongoing post: 10 Sure-Fire Tips for starting and Growing Your Business Meditate Often Do you know how they say outsiders have a better perspective of your problems than you do? That’s because as a business owner, you’re so involved in the little details of your business it can be [...]Continue Reading
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small Business Public Relations to the Rescue! It’s time to build buzz by contacting the media, posting SEO press releases, using [...]Continue Reading
Every now and then, I throw you a freebie. This is one of those occasions. Here’s the deal: Dell has provided me with a Dell Vostro V130 laptop, and I’m so impressed, they’re allowing me to give one away for free to one entrepreneur winner among you! Through this giveaway, you have a chance to [...]Continue Reading
A little while ago, I was asked to give a presentation for a group of entrepreneurs. They wanted me to talk about what I’ve learned from the mistakes I’ve made in the past. I shared with them 10 very important business lessons I learned the hard way. Rather than make one really long post, I [...]Continue Reading
Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]Continue Reading
Yesterday President Obama unveiled a new initiative to encourage entrepreneurship in the United States. Dubbed “Startup America,” the goal of this new program is to encourage “high growth” entrepreneurship to increase the number of new jobs added to the economy. The program brings together people from both the private and public sectors. According to the [...]Continue Reading
Hi gang, I really dislike the phrase “weight loss”. “Weight loss” implies something accidental, like “wow, I’ve lost my keys,” or “Wow, I must’ve lost my mind when I bought that Wham CD”. Believe me, I have not “lost” weight. I know exactly what I did with it and where it went, thank you very [...]Continue Reading
Hi gang, Well, the wait is over, and the competition is about to begin. On Apple.com, there is now a link to the Verizon iphone I say “Cry havoc! And let slip the dogs of war!” Competition is a good thing – it forces everyone involved to bring their A game. Personally, I think AT&T [...]Continue Reading
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]Continue Reading
Even if you like working for someone else, you have probably had a business idea that you haven’t told to anybody. Chances are, in a few months or years someone will start the business you’ve been dreaming of. That’s when you’ll tell all of your friends, “I had the same idea years ago. I knew [...]Continue Reading
Hi gang, No, I don’t know exactly what number a Gagillion is, but does it matter? The point is that Apple is one of those amazing companies that has defied all odds. Let’s face it – 10 years ago, this company was going down. Steve Jobs was out – their small but feverish fan base [...]Continue Reading
I don’t know about you, but I grew up dreaming of running my own business. One of my sources of inspiration was Entrepreneur Magazine. I’d go over to the bookstore, flip through each monthly issue and get TOTALLY psyched about the possibilities ahead of me. Rieva Lesonsky was Editor of that magazine at that time, and so, [...]Continue Reading
Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]Continue Reading
I’m getting tired of Twitter. There are some days when I don’t log on at all. When I do log in, I am wonder to myself; “Is anybody really listening?” There are some people who are on Twitter constantly, all day long it seems. And it’s fun to see what they are talking about; just [...]Continue Reading
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:
Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before
Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to piggyback a lot of the traffic that these videos get.
Playlists are a great way to get your videos watched by a lot of people.
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist (think about your keywords. i.e. “Dog Training Tips”)
It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.
Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:
- Embed your videos in your blog.
- Email your YouTube link to your friends and contacts.
- Ask people you know to tell their lists and contacts.
- Write an article about your video and post it to article directories and forums.
- Post your video to LinkedIn, Facebook, Twitter and your other social networks.
- ASK PEOPLE TO SHARE – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required. Here are 12 of my favorite [...]Continue Reading
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]Continue Reading
Inventor Jerry Avey hasn’t always been a truck driver. His true passion is portrait photography. And years ago, he and his wife dabbled in the restaurant industry, even considering opening their own restaurant for a time. While experimenting with menus, various recipes, and his own culinary skills, Jerry stood at his kitchen counter slicing melon [...]Continue Reading