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Archive for 2011

3 Simple Steps to PR Success

Did you remember to add PR to your marketing plan? Public Relations (PR) is all about communicating a specific message about your products and services to a targeted market, especially the media. Basically, if a reporter writes a feature story about your business, your site traffic increases. Plus, this media clip provides third-party credibility you cannot [...]

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Is Your Business Ready to Scale?

There are a few very important questions to ask yourself before you can grow. There’s nothing worse than scaling a business and realizing that you weren’t ready for it. Do I have enough team power? Your team needs to be ready for the increased amount of pressure from your stakeholders, including managing new customers and [...]

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Is Frustration Getting In the Way of Your Success?

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [...]

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3 Amazing Small Business Resources

Small businesses have it good. They get all the attention from the media because they’re always fighting some incredible uphill battle against the titans of the industry like Amazon is for ecommerce. They also get tons of benefits from programs sponsored by Microsoft and other large companies looking to help small businesses get off the [...]

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3 Tips for Managing your Marketing Campaigns

Small business marketing is one of the harder things to do in a small business, especially when you’re trying to compete against big corporations with much bigger budgets for consumers’ attentions. But you still have the potential to fight back and grow your small business into an empire through smart marketing. Here are a few [...]

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4 Reasons to Blog as an Entrepreneur

As an entrepreneur, blogging has been one of my passions because I get to share my thoughts in sort of an open forum, allowing for others to constructively criticize me, creating intellectual dialogues and perhaps teaching me something new. Other times, I just do it to get my thoughts out on paper, as a way [...]

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How to Easily Get 30% More Clients

I’ve been a professional speaker for many years and it’s been a tremendous boon to my business.  In any given year, speaking generates at least 30% of my new clients.   But you don’t need to be a professional speaker to leverage speaking in your business. Speaking is one of the most powerful marketing tools you [...]

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Mompreneur’s Pre-Flight Checklist

Over the last few weeks, pulling off all my various roles has been hard.  Being a mom requires a lot of patience recently, and a number of extended family issues need my attention.  At the same time, as a mompreneur, my prototype is heating up, and I am ready to pull out from the gate [...]

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Stressed Out, But Investing – Survey of Businesses by Brother

Data. It’s all around us. But I found Brother’s new survey results particularly interesting given the news we share through our new webcast series called, Small Business Braintrust, particularly our “Views on the News” feature. In the survey, it may come as no surprise that stress levels are at an all-time high among business owners. [...]

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Should you exhibit your product at the upcoming National Hardware Show (May 10-12th)?

Should you exhibit your product at the upcoming National Hardware Show (May 10-12th)? If you want exposure to thousands of industry professional looking for new products and the opportunity to learn from industry experts, YES…you should consider exhibiting at this show. The trend in National Tradeshows is to include a “micro tradeshow” for inventors within [...]

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3 Complications in Building an E-commerce Business

E-commerce is more complex than having a product and distributing it online. There’s a lot that goes on behind the scenes of any online business that sells a physical product, both on the technology end and the physical product end. Here is just a sample of complications to consider when building an e-commerce business: Having [...]

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Reasons Why PR Is Hard

Getting press isn’t an easy task. In fact, it’s one of the harder things for a business to do because it’s more an art than anything. Here are a few reasons why PR isn’t easy: 1. You Have to Get Creative You have to be able to artfully craft pitches that are targeted for specific [...]

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What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]

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3 Types of E-commerce Businesses that are Winning and Why

The online shopping space continues to explode, far past that era we knew as the recession, and growing faster than traditional retail is. But here are three types of e-commerce businesses that can’t stop seeing success and why they’re so amazing. 1. Group Buying Sites: So, we’re all familiar with GroupOn, LivingSocial and BuyWithMe by [...]

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