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Archive for 2011

Where can I find ME time?

Last week, I wrote about ME time for the start-up biz person.  Do you take it?  Do you avoid it?  Do you think that you do not have the time to take it?  You get the gist of where I am going with this….. My thoughts were that YOU cannot afford to skip ME time, and [...]

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Is Your SEO Copy Stuffed?

Yay! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy.   Then, you wait to see your site traffic increase… and you wait…   and you wait. [...]

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5 Tips for Running Facebook Contests

Looking for a great way to get more “Likes” for your business page on Facebook?  Want a way to keep your current fans engaged or to generate some buzz for your business?  Running a contest on Facebook can get you all these things and more.  Contests are an instant draw because they create a sense [...]

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What Do You Want From Your SEO Press Release?

When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place to start. However, if you are a new, small [...]

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HubSpot Has Your Marketing Needs Covered

According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need – Search Engine Optimization (SEO); lead generation, [...]

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Getting Engaged…on Twitter

You have signed up for Twitter, learned about Twitter Etiquette here from me, and NOW WHAT?  You are an emerging brand trying to establish yourself.  You know that Social Media, namely Twitter, plays a role in this process.  BUT, you do not know what to do next?  How do you connect, engage, and share with [...]

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5 Clues that You Need Salesforce

Here are 5 reasons that may indicate that you are ready to move up to Salesforce as your contact and lead management (CRM) provider. Ask yourself if these statements apply to your needs. If so, you may want to investigate Salesforce to see if it’s right for your company. 1. You want a system from [...]

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Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company that delivers call accounting and call recording solutions to address compliance, call-center performance, security, and remote workforce supervision. Since the [...]

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Constant Contact Focuses on Social CRM

Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing.  With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]

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Use SEO to Give Customers What They Want

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or [...]

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Building Brand Loyalty

A few months ago, I wrote a post here at StartUpNation on what every mom/entrepreneur should have in her bag of tricks.  This was a fun post for me to write because I carry a large (really large) tote everywhere I go.  Please do not ever look inside that tote because it is the most [...]

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Do You Have a Simple, SEO Message?

Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. “No. That doesn’t sound right.” Delete. You stare at the monitor a little longer. You’ve got nothin’. Then, it hits you. Ugh! Writer’s block! [...]

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Little Book of Twitter Etiquette

As a small business owner and mompreneur, no matter where I turn, I am bombarded with emails, webinars, seminars and blog posts on the importance of being on Twitter. Well, I am on Twitter – Are You? In addition to having your own business website, writing a blog, managing a Facebook page, and participating in [...]

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The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [...]

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Selling to Wal-Mart: The Do’s and the Dont’s

o Make sure your product fits Wal-Mart’s mission, demographics and consumer lifestyle.

o You will need to provide the buyer with data on competitors and how your products compare or are better than them. Actual customer marketing research should be presented (not just your opinions on why your product is the next million dollar idea.)

o They don’t want to see prototypes, unfinished samples, or waste time with ideas. You probably would not even get an appointment with an idea.

o Have your pricing and product configuration ready to go. They are interested in selling, not testing new products.

o Have your packaging ready, with bar codes….at the meeting.

o Make sure you are familiar with Wal-Marts buying process, and how they place their products into the stores. (this is not so easy to do, a great agent can assist in this.)

o Conceive every question or comment the buyer might ask you about your product, and be prepared to have the answers for them. Play your devils advocate, and be willing to be in the hot seat.

o Be prepared to take some heat on pricing, and always appear to be educated on the products demographics and competitors pricing. Know, know, know your best pricing going in, you will be drilled about it! Wal-Mart buyers deal everyday with many manufacturers direct, so in their category you better believe they know what something should cost. If you’re pulling the wool over their eyes, you could look silly.

o Be willing to listen to the buyer’s advice and guidance when it comes to the product. They have great insight!

The Dont’s-

o Make sure you don’t take pictures (anywhere in the building). They are very strict, so leave your cell and camera in the car!

o Think your product is the next million dollar idea! Be humble and willing to take criticism.

o Argue with the buyer. If they turn the item down, say thank you!

o Expect the buyers to dictate to you what you need to do to develop the item. They will give general advice, however, you’re presenting to them, you better know what you are selling.

o Waste their time.

Always Dream BIG!

Kim Babjak

Kim Babjak, and her team at KimCo LLC, are a multi-faceted product development company that offers a wide range of consulting in the areas of  “Mind 2 Market” product & business development. With over 20+ years of combined retail experience and sourcing overseas, Kim Babjak and her team of professionals can help create successful product creation and placement. We help companies with product development, prototyping, and manufacturing overseas and. With our vast retail buyer relationships, we can then assist with the product being placed into electronic retail (QVC), and big box retail outlets like Wal-Mart, Target, Home Depot, Costco and many others.

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After returning from Bentonville last week, I realized what I had just done was the most exciting thing an inventor/entrepreneur could ever do. Walk the hallways of the buying office at the headquarters of Wal-Mart…. The blue and gray walls signify America, and the American dream of most product developers; to place their products into [...]

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