The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2011

New Video Series from StartupNation: “Small Business Braintrust”

We’ve launched a great new source of content for you at StartupNation.com. It’s called, The Small Business Braintrust(TM) and it’s been extremely well received by our audience beta testing. While the audience beta testing included only my mother, I’m pretty sure she doesn’t have any special biases. Basically, the Small Business Braintrust is a video [...]

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Choose Words Wisely to Boost Sales

Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Mother’s Day… Wait, ethical roses? What the heck is an “ethical rose”? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, [...]

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9 of the Best Mobile Coupon Apps for Marketing Your Business

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing.  According to comScore, a digital market intelligence company, it’s estimated that by the end of 2011, that number will have increased to 50%.    This represents a huge opportunity to small business owners who have retail locations or who sell [...]

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StartupNation 1, Facebook Squatter 0

Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies [...]

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3 Quick Updates to Improve Site Traffic

Your Website is up and running, and you love it. But, what do your customers think? If your site traffic is low (check your Google analytics to find out), it’s time to take a closer look at your site. The good news is, you can make a few, free changes that result in drastic improvements. [...]

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Three Big Startup Environments

Silicon Valley isn’t the only place that has investors, mentors, and billion dollar companies. The East Coast has Boston and New York City looking to even the playing field so that startups aren’t all forced to move out west if they want to grow. All of these spaces are growing together as innovation gets easier [...]

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The New Trend in Tradeshows for Inventors – “the Micro-Show”

Not too long ago, inventors and entrepreneurs had limited options available to them in regards to exhibiting their products at tradeshows. They could either attend one of the smaller inventor-related tradeshows, or they could go to a large national product tradeshow and exhibit alongside large, established companies. The first option offered very limited exposure for their [...]

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Do you ever ditch your smart phone?

As a mom and entrepreneur, I straddle my time between 2 different departments for lack of a better explanation.  I have my business goals, obligations, and deadlines/timelines, BUT I also have a responsibility to my family. Most importantly, I need to make it a priority to enjoy real-time with my sons.  I am not who [...]

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3 Simple Steps to PR Success

Did you remember to add PR to your marketing plan? Public Relations (PR) is all about communicating a specific message about your products and services to a targeted market, especially the media. Basically, if a reporter writes a feature story about your business, your site traffic increases. Plus, this media clip provides third-party credibility you cannot [...]

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Is Your Business Ready to Scale?

There are a few very important questions to ask yourself before you can grow. There’s nothing worse than scaling a business and realizing that you weren’t ready for it. Do I have enough team power? Your team needs to be ready for the increased amount of pressure from your stakeholders, including managing new customers and [...]

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Is Frustration Getting In the Way of Your Success?

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [...]

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3 Amazing Small Business Resources

Small businesses have it good. They get all the attention from the media because they’re always fighting some incredible uphill battle against the titans of the industry like Amazon is for ecommerce. They also get tons of benefits from programs sponsored by Microsoft and other large companies looking to help small businesses get off the [...]

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