The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2011

3 Tips for Managing your Marketing Campaigns

Small business marketing is one of the harder things to do in a small business, especially when you’re trying to compete against big corporations with much bigger budgets for consumers’ attentions. But you still have the potential to fight back and grow your small business into an empire through smart marketing. Here are a few [...]

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4 Reasons to Blog as an Entrepreneur

As an entrepreneur, blogging has been one of my passions because I get to share my thoughts in sort of an open forum, allowing for others to constructively criticize me, creating intellectual dialogues and perhaps teaching me something new. Other times, I just do it to get my thoughts out on paper, as a way [...]

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How to Easily Get 30% More Clients

I’ve been a professional speaker for many years and it’s been a tremendous boon to my business.  In any given year, speaking generates at least 30% of my new clients.   But you don’t need to be a professional speaker to leverage speaking in your business. Speaking is one of the most powerful marketing tools you [...]

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Mompreneur’s Pre-Flight Checklist

Over the last few weeks, pulling off all my various roles has been hard.  Being a mom requires a lot of patience recently, and a number of extended family issues need my attention.  At the same time, as a mompreneur, my prototype is heating up, and I am ready to pull out from the gate [...]

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Stressed Out, But Investing – Survey of Businesses by Brother

Data. It’s all around us. But I found Brother’s new survey results particularly interesting given the news we share through our new webcast series called, Small Business Braintrust, particularly our “Views on the News” feature. In the survey, it may come as no surprise that stress levels are at an all-time high among business owners. [...]

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Should you exhibit your product at the upcoming National Hardware Show (May 10-12th)?

Should you exhibit your product at the upcoming National Hardware Show (May 10-12th)? If you want exposure to thousands of industry professional looking for new products and the opportunity to learn from industry experts, YES…you should consider exhibiting at this show. The trend in National Tradeshows is to include a “micro tradeshow” for inventors within [...]

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3 Complications in Building an E-commerce Business

E-commerce is more complex than having a product and distributing it online. There’s a lot that goes on behind the scenes of any online business that sells a physical product, both on the technology end and the physical product end. Here is just a sample of complications to consider when building an e-commerce business: Having [...]

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Reasons Why PR Is Hard

Getting press isn’t an easy task. In fact, it’s one of the harder things for a business to do because it’s more an art than anything. Here are a few reasons why PR isn’t easy: 1. You Have to Get Creative You have to be able to artfully craft pitches that are targeted for specific [...]

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What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]

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3 Types of E-commerce Businesses that are Winning and Why

The online shopping space continues to explode, far past that era we knew as the recession, and growing faster than traditional retail is. But here are three types of e-commerce businesses that can’t stop seeing success and why they’re so amazing. 1. Group Buying Sites: So, we’re all familiar with GroupOn, LivingSocial and BuyWithMe by [...]

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Specialty Retail Entrepreneur Expo & Conference, You gotta go!

Want to start your specialty product business this year? Then you MUST attend the (SPREE) Specialty Retail Entrepreneur Expo & Conference. Be part of the world’s largest event for the $12 billion specialty retail industry! No matter if you are a retailer, or prospective entrepreneur looking for the newest concepts, or interested in starting  or [...]

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My take on being a successful mompreneur:

Recently, a fellow mompreneur-in-training tweeted me and wanted to know what I think makes a successful mompreneur?  I knew that I could not answer her back in a 140 characters or less so I promised her a blog post on the subject.  I immediately thought about the wave of emotions that accompanies being a mompreneur. [...]

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Top 3 Ways to Avoid SEO Rip-Offs

Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [...]

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How Offshoring is Effective

When we were first building our business, we really, really hated the idea of outsourcing. Why? because we had so many failed projects. We were trying to get away with murder by hiring offshore programmers at incredibly low rates, as part of a 100- or 200-hour project, to build our first fully functioning website with [...]

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Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1.      Research. First, you want [...]

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It’s Hard to Constantly Innovate

As a small business running a generally small operation, with only a bare-bones team of 9, it’s hard to squeeze innovation into the equation, when everyone’s running at 110% focused strictly on their core competencies. Sure, we each get the occasional ‘light bulb’ idea, that seems like it will be a game-changer in our space, [...]

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Lineage2, Aion, Blade And Soul