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Archive for 2010

How to Create a KILLER Landing Page

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why? Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other [...]

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13 Steps to Building a Consumer Insights Factory

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win situation. So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions [...]

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The Art of Getting Buzz in Entrepreneur Magazine

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink? Aronado Placencia, host [...]

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Do You Need a Media Kit and What is it?

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know.  What is a Media Kit? A media kit is a package of information that allows reporters to get [...]

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Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail.  That’s because I am a visual learner.  The best way for me to remember anything is to have a [...]

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What’s Your Story? How to Get Publicity

Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea. As a new business owner, it’s easy to rush through publicity efforts in order [...]

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Reflections On A Year Of Weight Loss

Hi gang, One year ago today, I woke up. THE BAD That’s really the best way that I can describe it.   I’ll try to explain.  When you are 383 pounds, your entire life is foggy.  You are tired all the time.  You cannot think very well.  Your brain automatically finds reasons not to move, [...]

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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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4 Smart & Sensible Marketing Tips for 2010!

Are your eyes much bigger than your wallet, or your ability to focus and execute effective marketing in 2010? Has your New Year’s Resolutions come and gone already? How can you ensure you’re not biting off more than you can chew with your aspirations and actions?   Here are four tips that you can apply to [...]

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What Does the Apple Tablet Mean for Business?

If you are a hardcore Apple fan, or better yet a tech junkie, Jan. 27, 2010 is a day you have been waiting for. Today is the day Steve Jobs is speaking at a press conference to announce Apple’s new products. Among the list are the iLife 2010, iPhone 4 and new MacBooks, but the [...]

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Finding a Franchise Opportunity – ‘Tis the Season

As you may know, StartupNation offers a franchise selector service. You basically use the finder tool to identify franchises that fit your interests and financial realities. At this time of year, interest in finding a franchise is at fever pitch. People seem to come out of the self-reflective New Year and holiday period charged up and on [...]

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Can a Consultant Save You Cash…and Heartache?

As a bootstrap entrepreneur, I’ve learned there are just some things you don’t cut corners on. My “golden rule” has always been to hire the best Lawyer, Accountant, and Business Consultant you can find, even if you can’t afford it. The truth is you simply can’t afford NOT to.  Running my small business over the [...]

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Get on the Google Rocketship!

This is the second time this year (so far) that I’ve done a shameless plug for a product offered here at StartupNation. But when I believe in something so strongly — in its value and transformative power to set businesses on a more successful path — I just can’t help it! This one’s called Google [...]

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How to Start Getting Publicity Now

Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it doesn’t mean that you can’t get great mentions in big, media venues. But how do you get started? Well, first [...]

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Get…Fired…UP!!!

Hi gang, Welcome to 2010! I delayed posting this for 15 days because, statistically speaking, 35% of you have already given up on some or all of your 2010 resolutions. Nice job! Perhaps next year you should resolve not to make resolutions, eh? New Years resolutions and me have never gotten along very well.   [...]

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Surviving Tough Times-Interview with Author, Successful Entrepreneur George Cloutier

Want insider secrets from a highly successful entrepreneur on how to survive tough, economic times? Well, today you’re in luck. I caught up with George Cloutier, owner of the highly successful business, American Management Services, http://www.amserv.com/, to discuss his new book, “Profits Aren’t Everything; They’re the Only Thing.” Here’s what he had to say. Tell [...]

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What Business Owner’s Can Do To Gain Capital

Banks aren’t lending-despite reports the economy is getting better. So, what does this mean for small business owners and people trying to start their own business? Basically people are going to need to get a little creative when it comes to getting money from banks. If you don’t have a perfect credit score, you have [...]

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Retail Product Placement in 2010-What to Expect!

Ask yourself; what will draw consumers to buy your products in 2010? The combination of speed to market and innovation is more and more important in this slumping retail landscape. Product developers need to have the consumer in mind now a days, and in the far future, when they are developing and bringing to market [...]

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Why Dell Beats the Hell Out of Threadless

First, they correctly targeted their customer and simply provided them with useful information.  Next, they implemented systems to monitor, measure, and manage customer service interactions.
(Great tips for handling customer service here.) These are great starting points and should serve as the foundation for any small business looking to incorporate social media in their marketing efforts.

While those are great steps for getting started in social media, it’s important that companies don’t stop there.  The real key to your success lies in your ability to actively engage that target demographic.  I urge you to roll up your sleeves a little and try some new strategies this year to finally get some ROI from social media.  To get you started, I’ve brainstormed a couple ideas below.

  • Include a playful and creative flyer in outgoing packages encouraging participation and possibly offering a reward… “Be a sweetie! (attach some candy to the card) Post a pic of you wearing this t-shirt on our Fan Page and we’ll send you a $5 gift card.”
  • Create a survey on Facebook or poll on Twitter (twtpoll) asking “friends” to vote on which new products to sell/create…the winning product will be offered to survey participants first, and at a discount. (See how Modcloth does this here)
  • Track down recent customers on Facebook and “friend” them with your companies Facebook page (who doesn’t want more “friends”?)
  • Spend money to make money…hire a Community Manager that will actually have the time to effectively target and engage new customers and strengthen your online branding. (Not sure what a Community Manager does? Read this by Chris Brogan.)

I truly believe social media is the future for small business marketing and I hope you can find at least one of these ideas helpful in your efforts to engage online.  Always be on the lookout for innovative new ideas to reach your customers and don’t be shy.  A sincere, heartfelt, and playful “hello” to your customers will be appreciated more times than not.  Just make sure you have the infrastructure in place to monitor, measure, and manage all those new customer interactions.

Need help with your social media campaign? Contact me directly here!

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I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter.  I’m sure you’ve read some recent press in the media bragging about Threadless being the company to emulate when it comes to monetizing on Twitter. (Read one article from Inc here) [...]

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