The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for November, 2010

Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.   And even though you are working like a dog, you still may have to deal with…   “Why are we not seeing more sales?”   “Why did that [...]

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Got Stress? Here’s a Holiday Tip

Woo Hoo! The holidays are here… time to have fun with family and friends and get some R and R. But usually, the holidays also bring stress… especially if you’re an entrepreneur.   At work, maybe you:  Must raise sales numbers by 12/31…  Lay off employees to cut costs…  Finalize year-end client reports…  Pay taxes… [...]

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5 Unusual Holiday Marketing Ideas

The holiday season can be a time of information and activity overload for many people making it difficult to get your marketing messages noticed.  This year, I propose going again the flow in your holiday marketing by doing something different.  Here are 5 holiday marketing ideas that will help you stand out from the crowd. [...]

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Gmail Killer? Facebook Rolls Out the Next Evolution in Messages

This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”

According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation.   Zuckerberg says that this platform enables users to have “conversations with people that they care about the most no matter what method they prefer to communicate.”

Facebook’s new mail system will have three primary features.  1.   Seamless Messaging between multiple channels 2. Single Conversation History, and 3.  The Social Inbox.

This platform integrates four different conversation channels;

  • text messaging,
  • instant messaging,
  • email and
  • Facebook messages.

The idea is that people can have a continual conversation with each other on whichever channel they prefer.  For example, you can start the conversation via email, but then continue it via text message.  Facebook’s goal is to make it feel like conversation, to be a “real-time, immediate personal experience.”

Another major difference between Facebook mail and other email is that instead of having many emails in your inbox from the same person, all with different subject lines, you’ll only have one continual thread per person.  The idea is to make communication “simple, quick, timely and fun,”  said Zuckerberg.

Facebook mail will also integrate a Social Inbox filtering system.  Because the goal of the system is to allow people to have conversations with people you care about the most, by default  the filter will put the conversations with the people you care about the most at the top of your list and into a special folder (i.e. friends and friends of friends).  Other conversations, such as those from people not marked as “Friends or Friends of Friends” will be filtered into a folder called “Other.”    Users will have their own Facebook email address, i.e. Username@facebook.com.

According to Zuckerberg, the program will be rolled out slowly, over a period of months, with first adopters joining by invitation only.  You can request your invite here:  http://www.facebook.com/about/messages/

While Zuckerberg doesn’t think that Facebook mail will be the death of traditional email platforms like Gmail or Yahoo Mail, currently Facebook mail does not sync with other email programs.

How will this new evolution affect email marketing?  What do you think about this new evolution of conversation?  Your comments are welcome.

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This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.” According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation.   Zuckerberg says that this platform enables users to have “conversations with people that they care [...]

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Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get his insights. Here’s what he had to say about ID protection and publicizing his new product… Tell us about the [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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