The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for September, 2010

What Does Google Instant Mean for Your SEO Strategy?

The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped [...]

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Expert Gene Marks weighs in on how to increase 2010 profits

Our friends at Kodak have generously (and very strategically) sponsored our next and upcoming 1-hour webinar: Ways to Increase Profitability and Productivity Gene Marks, a business management expert and entrepreneur I hold in high regard (as do Forbes, Business Week and American City Business Journals where he provides regular columns), is going to walk through proven, [...]

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Capture Visitor Data or Miss Out on Sales

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information…   They are capturing site visitor data to create customer relationships and grow sales. [...]

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Use Social Media to Build Buzz for Your Business

Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers have a voice in the marketplace and their voices are loud and clear. One study showed that an unhappy customer [...]

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Votes are in, Judging Underway for Leading Moms in Business

It is our hope that the competition creates exposure for mom-run businesses by creating excitement for each business’s constituency. It’s our hope that the ranking results are a big PR hit for the winners. And with this eBook, it’s our hope that we can warm newcomer moms to the fires of entrepreneurship!
If you’ve been on the sidelines and think just maybe you’re ready to follow in the footsteps of the millions of other moms who’ve started up, consider the first step we are happy to recommend: download your copy of Start Your Own Mom Business!.
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I am ever amazed by the intensity and on-top-of-itness of competitors in the StartupNation Leading Moms in Business Ranking competition. The popular voting and entries phases have just closed and now we’re tabulating those votes and selecting stand-out competitors as judged winners. It’s always a difficult process – so many of them deserve the spotlight [...]

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Social Media Marketing: What happens to your social media when the person who’s doing it is gone?

Lately I’ve noticed a problem that I thought was worth bringing up.  That is; what happens to your social media when the person who’s doing it goes away?

This was brought to mind because it’s this time of year when organizations elect new leaders and volunteers change positions and move on.  For many organizations that means that the person who was doing your social media has gone.  Have you made provisions to replace them?  Often times the answer is no.  That means that any momentum you created through Twitter, Blogging, Facebook, etc. is soon lost.  And often times, the new person taking over has to start from scratch all over again because the last person doing the social media had all the passwords.  This also can be a problem in itself.

So what do you do?  Here are three tips:

1.  Before you ask volunteers or employees to step in and handle social media for you, create a social media policy for your organization. Outline the parameters of use, i.e., the goals of use, platforms used and what is considered appropriate for public sharing.  Also outline the consequences of a breach of social media policy.  Sounds like a small thing, but the fact is that your organization could be found libel for the comments or actions of one of your volunteers or employees who are using social media on your behalf.  It happens all of the time. Remember whatever you put out on the Internet stays there forever.  This is one of those cases where it’s not better to ask for forgiveness than permission.  Make sure what employees are posting on social media is appropriate at all times.  Here’s a link to Intel’s Social Media Guidelines as a sample. 

2.  If you’re going to have a presence on social media, make sure your accounts reflect the organization’s brand. Take the time to make sure your profiles are designed in accordance to your organization’s branding standards.  Create a professional background that matches your website and clearly communicates that you are the “official” page of the organization.  Here’s an example:  http://www.twitter.com/southwestair

3.  Keep a master list of passwords and change them regularly. This is recommended to help cut down on unwelcome hackers into your account.  Also, it will allow you to keep up on your accounts in case of personnel changes.

Social media is not going away, so as you adopt this technology into your culture, it’s important to take a few extra steps to insure that the experience will be a successful one for you and your organization right from the start.

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Lately I’ve noticed a problem that I thought was worth bringing up.  That is; what happens to your social media when the person who’s doing it goes away? This was brought to mind because it’s this time of year when organizations elect new leaders and volunteers change positions and move on.  For many organizations that [...]

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Will Smart Phones be the New Driver of Local Commerce?

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Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in a world influenced less by mass media and more by our interactions with new technology (social networks, smart phones, etc), [...]

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Back to Business – Good News or Bad?

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?   Well, here are a few things you can do now to make a smoother transition and have more business success.   1.      Check Your PR Action Plan. Review your plan of action [...]

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5 Facebook Tools to Help Online Retailers Sell More

Just about every online retailer out there is looking for ways to utilize Facebook as a channel to enhance their online shopping experience and acquire more customers. Below are 5 useful tools that help retailers do that: Addoway: An online marketplace for fashion, collectibles and more that integrates with Facebook’s social graph to recommend merchants [...]

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Survival Tips for Attending A Celebrity Gifting Suite

Whether you agree with the phenomena or not, celebrity sells. I have personally seen the momentum it can create with my own company, Glamajama. A celebrity fan or customer gives your brand credibility in the marketplace and makes your company newsworthy. Celebrity Gifting Suites are one of the many ways you can gain access to [...]

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