If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current publicity activities! By hiring a PR consultant who acts as an extension of your team [...]Continue Reading
Archive for June, 2010
Did you know that digital copiers have hard drives that store all the information copied? According to eWeek, the FTC is now working with manufacturers to tighten the security risks for businesses, but until everything is finalized, here are some steps to make sure you’re not reselling private information if you sell your equipment. Scrub [...]Continue Reading
Also, if you send out email communications with your customers or clients, you absolutely must adhere to the federal Can-Spam Act or you could find yourself being prosecuted and fined heavily for being a spammer. This is no small thing and I have had clients almost go out of business because they were embroiled in litigation with the US Attorney’s office for violation of the Can-Spam act. Among other things, you must have clear authorization to contact someone via email, and you must provide a clear and easy way for someone to unsubscribe from your list. Never ever send an email to someone who didn’t voluntarily give you their email address and agree to you using it to contact them. I personally think the best way to handle this for yourself is to use a service that will collect and monitor emails for you, such as Aweber, iContact or Constant Contact. They will receive the “unsubscribe” requests and the database will automatically remove that email from your list and will put it on a “do not contact” list to comply with the Can Spam act. There is a monthly fee to use these services, but this is about easily minimizing a huge risk in the virtual world and I wouldn’t bat an eye and using one of these services.
If you put these two items in place on your website, you will make huge leaps forward in protecting your hard work, your business and your reputation as your business grows in the virtual world.
I love the internet. It is a great leveling force, allowing small businesses to have the same presence at huge corporations. It allows start-ups to reach as wide an audience as multi-national companies. And these days, getting online and having a great looking, user-friendly website is as easy as saying 1-2-3. But before you launch [...]Continue Reading
The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a poor run, so far losing more games than they have won, placing them at the bottom of their division.
We are having serious buyer’s remorse.
It’s during tough economic times that people want–no, they desperately crave–experiences that help them feel better. They want good prices, great experiences and companies that care. But more than that, they want to know that their decision was the right one.
How do you help your clients feel like the purchase they made with you was the right one? How do you prevent buyer’s remorse?
Looking at all of the empty seats at the Diamondbacks games should give you the answer; simply said, you need to be a winner. Attendance at Arizona Diamondbacks games is down 17.4%. And they are only one of two teams to have lost money last season.
Compare the attendance at the Diamondbacks games to the recent playoff experience of the Phoenix Suns, and you’ll see what I mean. Their attendance level was at 95% for the whole season. Winning sells!
If you own a business the same is true. Winning makes you win!! Customers will buy more, refer more, and keep coming back for more because they want to be associated with a winner!
So then, what does being a winner mean to you and your business? What makes your business a winner to your customers? I would love your comments here!-->
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a [...]Continue Reading
Today, we find out the scoop on running a successful, small business from Neal Belitsky, the CEO of American Roads, LLC, www.americanroads.com. His company has remained profitable during tough, economic times. Here’s what Neal had to say about this: Tell us about American Roads and how you became involved in this business. American Roads is [...]Continue Reading
Hi gang, How does worm farming + raving + poker playing = Zappos? What everyone knows about Tony Hsieh is that he’s the Zen Master of Culture at Zappos, a wildly successful shoe website that was just sold to Amazon for $1.2 billion – not bad for 10 years work. I think what most people [...]Continue Reading