Finding funding for a business is a process that involves presenting your ideas to potential sources of funding, introducing your potential, and asking them to help you realize your dream. In return, however, your investors will likely hope to either take the reigns, make back their investments and then some, and also wash their hands [...]Continue Reading
Archive for June, 2010
Especially for the first-time entrepreneurs out there, a lot of times there tends to be some misconceptions about what it takes to land seed funding for your startup. Presupposing that your founding team does not include guys with massively successful startup pasts (such as founding a YouTube or even a Mint.com), the investor dance can [...]Continue Reading
Check Out Our Interview with Detroit Windsor Tunnel EVP, Carolyn Brown! Today, you are in for a treat because we are talking to the executive vice president of The Detroit Windsor Tunnel. It’s one of the great, engineering marvels of the world and is the only “vehicular international subaqueous border crossing in the world.” That [...]Continue Reading
With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say: Tell us about your business. Headquartered in Southern California, Apricorn was [...]Continue Reading
Believe it or not, it’s not as hard as you may think to land a royalty deal on a product invention…provided you have a truly “good” idea to start with, and you have some important steps completed before approaching companies. To begin, let me step back and explain what I mean by “royalty deal”, which [...]Continue Reading
2. Tweepz: http://www.tweepz.com
5. Streetmavens: http://usa.streetmavens.com
7. Journalist Tweets: http://journalisttweets.com
8. Media on Twitter: http://www.mediaontwitter.com
9. Muck Rack: http://www.muckrack.com
10. Listorius: http://listorious.com
11. Twitter advanced search: http://search.twitter.com/advanced
12. Journalist Tweets: http://journalisttweets.com
13. Media on Twitter: http://www.mediaontwitter.com
Manage Twitter on Your Computer:
14. Tweet Deck: http://tweetdeck.com
15. Seesmic Desktop: http://seesmic.com/seesmic_desktop
17. Nambu: http://www.nambu.com
18. Tweetie: http://www.atebits.com/tweetie-mac
Manage Twitter on Your Mobile Phone:
19. OpenBeak: http://www.orangatame.com/products/openbeak
20. Tiny Twitter: http://www.tinytwitter.com
21. HootSuite: http://hootsuite.com/android
22. TwitDroid: http://twidroid.com
23. NanoTweeter: http://code.google.com/p/nanotweeter
24. Twitter for iPhone: http://www.itunes.com
25. Echophone: http://www.echofon.com/twitter/iphone
27. HootSuite: http://www.hootesuite.com
28. Twuffer: http://www.twuffer.com
29. Social Oomph: http://www.socialoomph.com
30. Ping.fm: http://ping.fm
Personalize Your Twitter Background:
31. TwitrBackgrounds: http://www.twitrbackgrounds.com
32. Twitrounds: http://twitrounds.com
33. TwitBacks: http://www.twitbacks.com
Market Your Small Biz with Twitter Applications:
35. Easy Tweets: Promote your biz: https://easytweets.com
36. Twitjump: Monitor your brand: http://www.twitjump.com
37. Listorius: Find the top lists to follow: http://listorious.com
39. Twt Apps: Applications especially for businesses: http://twtapps.com
Just for Fun!
40. Twittersheep: http://twittersheep.com
41. Playtwivia: http://twitter.com/playtwivia
42. Tweetbomb: http://twitter.com/tweetbomb
45. My Tweet Cloud:
Twitter Tips and How To’s
49. Twitter Power 2.0, by Joel Comm (book)
Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies. She has honed her marketing skills through over 26 years of entrepreneurship and business management.
Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing. This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media,” as well as valuable links, resources, and tips.
Wendy frequently speaks to organizations about marketing for small business. To get more information or to schedule Wendy to speak go to: Business Marketing Speaker
Claim your free download (no email necessary) on Wendy’s website: 23 Kazoos
I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time, and so right after I first signed up I deleted my account. But after a while I kept hearing the testimonials from people who loved Twitter and so I thought I would give it another shot. I’m [...]Continue Reading
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current publicity activities! By hiring a PR consultant who acts as an extension of your team [...]Continue Reading
Did you know that digital copiers have hard drives that store all the information copied? According to eWeek, the FTC is now working with manufacturers to tighten the security risks for businesses, but until everything is finalized, here are some steps to make sure you’re not reselling private information if you sell your equipment. Scrub [...]Continue Reading
Also, if you send out email communications with your customers or clients, you absolutely must adhere to the federal Can-Spam Act or you could find yourself being prosecuted and fined heavily for being a spammer. This is no small thing and I have had clients almost go out of business because they were embroiled in litigation with the US Attorney’s office for violation of the Can-Spam act. Among other things, you must have clear authorization to contact someone via email, and you must provide a clear and easy way for someone to unsubscribe from your list. Never ever send an email to someone who didn’t voluntarily give you their email address and agree to you using it to contact them. I personally think the best way to handle this for yourself is to use a service that will collect and monitor emails for you, such as Aweber, iContact or Constant Contact. They will receive the “unsubscribe” requests and the database will automatically remove that email from your list and will put it on a “do not contact” list to comply with the Can Spam act. There is a monthly fee to use these services, but this is about easily minimizing a huge risk in the virtual world and I wouldn’t bat an eye and using one of these services.
If you put these two items in place on your website, you will make huge leaps forward in protecting your hard work, your business and your reputation as your business grows in the virtual world.
I love the internet. It is a great leveling force, allowing small businesses to have the same presence at huge corporations. It allows start-ups to reach as wide an audience as multi-national companies. And these days, getting online and having a great looking, user-friendly website is as easy as saying 1-2-3. But before you launch [...]Continue Reading
The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a poor run, so far losing more games than they have won, placing them at the bottom of their division.
We are having serious buyer’s remorse.
It’s during tough economic times that people want–no, they desperately crave–experiences that help them feel better. They want good prices, great experiences and companies that care. But more than that, they want to know that their decision was the right one.
How do you help your clients feel like the purchase they made with you was the right one? How do you prevent buyer’s remorse?
Looking at all of the empty seats at the Diamondbacks games should give you the answer; simply said, you need to be a winner. Attendance at Arizona Diamondbacks games is down 17.4%. And they are only one of two teams to have lost money last season.
Compare the attendance at the Diamondbacks games to the recent playoff experience of the Phoenix Suns, and you’ll see what I mean. Their attendance level was at 95% for the whole season. Winning sells!
If you own a business the same is true. Winning makes you win!! Customers will buy more, refer more, and keep coming back for more because they want to be associated with a winner!
So then, what does being a winner mean to you and your business? What makes your business a winner to your customers? I would love your comments here!-->
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a [...]Continue Reading
Today, we find out the scoop on running a successful, small business from Neal Belitsky, the CEO of American Roads, LLC, www.americanroads.com. His company has remained profitable during tough, economic times. Here’s what Neal had to say about this: Tell us about American Roads and how you became involved in this business. American Roads is [...]Continue Reading
Hi gang, How does worm farming + raving + poker playing = Zappos? What everyone knows about Tony Hsieh is that he’s the Zen Master of Culture at Zappos, a wildly successful shoe website that was just sold to Amazon for $1.2 billion – not bad for 10 years work. I think what most people [...]Continue Reading
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]Continue Reading