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Archive for May, 2010

Social Media Marketing for the Medical Practice

I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb. The article states that dentists have been very slow in adopting social media as a tool for marketing their practice, preferring to stick with traditional marketing methods, such as direct mail, because that’s what’s always worked.  However, the traditional marketing [...]

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Marketing Planning Part II: Give Them What They Want

Give ‘Em What They Want, When They Want It Now that you’ve formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let’s look at a few examples of businesses that have profited by aptly answering to their customers wants. Joe’s Real BBQ: Known [...]

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Business Financing and Structure

One of the most important, and yet the least understood part of your business financing is how your business will be structured. You can choose one of six options: Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, C Corporation or S Corporation. You will find that each of these differ to the degree of [...]

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