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Archive for February, 2010

The Art of Getting Buzz in Entrepreneur Magazine

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink? Aronado Placencia, host [...]

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Do You Need a Media Kit and What is it?

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know.  What is a Media Kit? A media kit is a package of information that allows reporters to get [...]

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Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail.  That’s because I am a visual learner.  The best way for me to remember anything is to have a [...]

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What’s Your Story? How to Get Publicity

Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea. As a new business owner, it’s easy to rush through publicity efforts in order [...]

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