The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for February, 2010

Speaking your Message with Passion

“Genius is one percent inspiration and ninety-nine percent perspiration.” – Thomas Alva Edison A quote so famous that many people greatly ponder about. Like all others, I tend to read motivational speaking articles that seem to be so engaging and inspiring that I am moved. But without action and movement, there is just a dead [...]

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Ready to Make Media Contact?

After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media. Introduce Yourself. You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple [...]

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How to Create a KILLER Landing Page

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why? Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other [...]

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13 Steps to Building a Consumer Insights Factory

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win situation. So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions [...]

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The Art of Getting Buzz in Entrepreneur Magazine

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink? Aronado Placencia, host [...]

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Do You Need a Media Kit and What is it?

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know.  What is a Media Kit? A media kit is a package of information that allows reporters to get [...]

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Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail.  That’s because I am a visual learner.  The best way for me to remember anything is to have a [...]

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What’s Your Story? How to Get Publicity

Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea. As a new business owner, it’s easy to rush through publicity efforts in order [...]

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