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The OPRAH…effect!

While home this weekend recovering from dental surgery, I watched an interesting segment on MSNBC about the Oprah effect.. The hour program was about what it meant for your product to get onto Oprah’s most liked product list. If you ever doubted that getting on Oprah could help you become an overnight success….. you are [...]

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2 Contests with great upside

StartupNation’s 3rd Annual Home-Based 100 competition This is the quintessential ranking of home businesses and the superstar people behind them. StartupNation selects 10 Top Ten Winners across ten categories including Recession Busters, Greenest, Wackiest, Savviest in Social Media, and more. Winners receive invaluable publicity. Many winners have been featured in national TV, newspaper and magazine [...]

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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]

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Landing Page Tips – Part Three

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales. LANDING PAGE TIPS #1. Minimize Load Time Web pages that take a [...]

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