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Archive for 2009

The downside of “-ish”

I was recently asked by a strategic partner of StartupNation’s, when’s your site relaunch occurring? My answer was, “End of June-ish”. I realized at that moment, that i was guilty of being an “-ish”. An “-ish”, you ask? It’s the grey area in our brilliant plans. It’s the risky fudge factor that makes us inefficient. [...]

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15 Questions to Measure the Strength of Your Home Page

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective. [...]

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Success Tips from Ari Rabban of Phone.com

Recently, I heard about a new kind of phone company and their PR tactics. Here, Ari Rabban, CEO of Phone.com, www.phone.com, shares his thoughts and insights on success: Tell us about Phone.com. Phone.com is a new kind of phone company, Or, as we like to call it, a Phone.Company. We offer innovative services based on [...]

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How Inbound Telemarketing Works

Most people associate telemarketing with outbound sales call centers- a huge room full of employees with headsets on making calls for sales, lead generation, or collecting survey information or donations. But telemarketing also works the other way around. If you don’t have the staff, or language capabilities to support taking calls, inbound telemarketing is a [...]

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How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and [...]

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Strategies for You in Residential and Commercial Real Estate

Given the global recession, real estate presents new challenges and opportunities for business owners. Businesses especially are affected by the pressures of reduced demand and tighter lending criteria. The fact is, you’re challenged to do more with less. I just moderated an expert panel on video as part of the Wells Fargo Webcast Series on this very [...]

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Small Business Profile: Padosa.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Padosa.com. Their goal is to provide the public with innovative and practical ideas that they can put into action today to save money, make money, and promote sustainable businesses and a sustainable planet-that is [...]

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Does direct mail make sense in a web 2.0 world?

Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by your peers to deliver results including building your prospect list and strengthening client relationships. Obviously, you can’t email contacts who have not opted in to your list, but you can send a postcard or direct mail piece [...]

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Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]

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Mom tips for staying organized and ahead of the game

Our ally, Victoria Colligan of LadiesWhoLaunch has been a huge supporter and advocate for our Leading Moms in Business competition. She and her team created considerable awareness among the LadiesWhoLaunch community about the competition and many of her members ended up being named winners. Victoria, ever committed to the success of moms, provided us with this [...]

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Presidential Branding

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below) Maybe I should pick up some Obama Red to wash down my Freedom Fries… From Speigel [...]

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The Internet Marketing Checklist for Small Business

Running your own business? Looking for new ways to market your products or services online? Then read through The Internet Marketing Checklist for Small Business below, and see if you should be adding a few more tactics to your marketing toolbox. THE INTERNET MARKETING CHECKLIST FOR SMALL BUSINESS Website You have a website, right? If [...]

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Join in on my webcast, Details below

My good buddy and ally in advocacy for small business success, John Jantsch of Duct Tape Marketing has organized a great webcast happening at 9a Pacific this Wednesday. It’s all about strategies for success in starting and growing a successul business in this environment. Use this link to find out more and to register. I [...]

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New SBA program update – ARC loans

It’s Small Business Week. Or, so says the federal gov’t. Of course, we all know that EVERY week is small business week! Received this transcript of SBA Administrator Karen Mills’ speech and thought it contained a nugget of information, excerpted here below, that might be of interest to you: Today, I’m pleased to announce plans [...]

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Star Trek technology – a Thing of the Present

If you wonder what the world will be like in the future, the near future that is, take 8 minutes out of your day to watch this presentation at the recent TED conference, where the best of the best gather to take our world to the next level. This particular innovation is an information tool. [...]

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