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Archive for 2009

Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

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Invention of the Week #11: Mess-esity is the Mother of Invention

This week’s featured invention is “Chef-Aid” from independent inventor Annette Johnson, who was tired of messy spoons and spatulas dripping on her rangetop. Goodbye mess, hello to the now patented Chef-Aid. Annette works with our invention commercialization partner, Invention Home, to help her find marketing/licensing opportunities for her invention. Chef-Aid, with its unique, patented drain system, is [...]

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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

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And…We’re Back

I know, it’s been a while since I’ve blogged. I fell of the wagon and was busy consulting.   At the beginning of each year, I’ve taken to reading Drucker’s Managing One’s Self; I did a post on it a while back. Because it’s such a handy size, it’s found a permanent spot in my bag [...]

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Franchising still offers viable opportunities for investors

Last week we took a brief glimpse at Wall Street and some of the good, and bad, news filling the media. Franchising, currently suffering like many other sectors, has historically outperformed other industries during economic downturns and subsequent recoveries. A few interesting points: While dozens of retailers and corporate owned chains are expected to fail, [...]

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3 Ways to Get More Sales Out of Your Website Copy

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your business, you need to continually optimize the site copy. But how to easily do this?? The following are three highly [...]

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Show ‘em the Love

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood? A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people [...]

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Invention of the Week #10: Possible Solution to Marital Bliss

This week’s featured invention is “DoubleUps For Beds” from inventor Kevin Robke who uses our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention. Kevin may just have the solution to marital bliss with DoubleUps. As he says, “say goodbye to sheet competition!” An improvement on traditional sheets, DoubleUps for [...]

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Robert Kiyosaki Interview-Part 2

On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation of our interview: What main pieces of advice do you have for entrepreneurs and new investors today? I would say [...]

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Exclusive Interview with Rich Dad’s Robert Kiyosaki

Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional perspectives on money and investing, he has [...]

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What You Can Learn from SuperBowl.com

Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business website to more successfully connect with, engage and thrill your site visitors. What you can learn from SuperBowl.com: Building Suspense [...]

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“Working on a Dream” – new anthem for entrepreneurs?

We entrepreneurs are a passionate lot. We’re all driven, each working on transforming our dreams into reality. That’s why I propose that we StartupNation members officially make a song from Bruce Springsteen’s latest album – blasted out to the world during halftime at the Super Bowl yesterday - the new anthem for entrepreneurs: “Working on a Dream”. [...]

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Don’t let Wall Street get you down

It’s very easy to get stuck in the doom and gloom that’s Wall Street. Just this past week, we heard that over $18 billion of the infamous Ballout Fund ended up in the pockets of Wall Street executives (in the form of bonuses) and over 200,000 additional people lost their jobs. Even the International Franchise [...]

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2009 Elevator Pitch Contest on at StartupNation

If you’ve been following StartupNation for years, not just months or weeks, you know that we were one of the pioneers that popularized the “Elevator Pitch”, your chance-of-a-lifetime opportunity to pitch your dream investor in a blazing 60 seconds. It was always one of the most popular segments in our nationally syndicated radio show and [...]

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The Hidden Savings in Timing Lead Generation Tactics

I read an article this morning about the importance of integrating email into lead generation programs. As a long time lead gen specialist, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters. In fact, since email marketing is among the least expensive media [...]

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Invention of the Week #9: Cross-Dressing Dogs

Independent inventor Irene Bray wanted her dogs to strut their stuff in style AND comfort … and she enlisted the help of Invention Home to assist her in finding marketing/licensing opportunities for her invention, “Dog Hats”. In keeping with some of the recent dog-related inventions I’ve been highlighting, you might get a kick out of this [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

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3 Ways to Improve Your Website Today

You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps that you can take to make improvements to your website today: 1. Review Your Analytics Have you checked your web [...]

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