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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for July, 2009

The CLOSER!

Yes, it is hard to admit that I am not a good deal CLOSER! I was having lunch with my fabulous business partner Brenda today, and her wonderful husband Tom. I was complaining to them both that I seem to be having a hard time communicating with my clients, and how I was getting frustrated [...]

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23 Google Tools for Your Website

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips. Here are some of the essential Google tools for your website to ensure that your website [...]

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Mass Retailers gone….MEDICAL?

While you would expect to drive down the street and see a hospital or urgent care facility in your own neighborhood; would you expect to see a medi-clinic in your local Wal-Mart?  Mass retailers like Wal-Mart and CVS drug stores have been in the medi-clinic business? Move over Mc Donald’s! Why not? In this economy, [...]

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Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t get the information they need. This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, [...]

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StartupNation on ABC News Now, helps an entrepreneur in need

Tory Johnson, frequent reporter on ABC’s Good Morning America show and anchor of the ABC NewsNow series focusing on careers asked for a little StartupNation love recently. One of her faithful fans, Natalie, of ChicSweets, asked for ideas about how to move her business forward on a variety of levels, especially in the transition from part-time [...]

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Easy Cost Savings for Small Business: Payroll Outsourcing

Effective July 24th, 2008, the federal minimum wage increases to $7.25. A few small businesses may have needed that reminder- those that process their own employee paychecks will need to make adjustments not just to wages, but to tax withholding amounts, employee savings plans, and other accounts. Businesses that already outsource payroll services don’t need [...]

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Small Business Profile: Guideposts.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Guideposts.com—a site devoted to helping people find and reach their potential. This site interested me not so much from an entrepreneurial standpoint, but because of its history. The nonprofit organization was founded in [...]

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5 Killer B2B Digital Strategies

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing. In order to fuel business growth online, B2B firms should explore the following five killer B2B digital strategies: 1. Speak to the Right [...]

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How Are You Promoting Your Lemonade Stand?

Over the 4th of July, I was walking around an affluent neighborhood and about every block or so, there were children selling lemonade. Lemonade Stand 1. At the first stand, the kids were yelling from a bench about their lemonade and how much it cost. They were so loud that people were running to get [...]

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Improve Website Navigation & Improve Your Conversion Rates

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site. Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer? So, in the spirit of creating many happy site [...]

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NBC Nightly News update and video link

Thought you might enjoy a link to an extended interview I did with NBC Nightly News. What their site says: Small business owners are ‘American heroes’ July 13: Rich Sloan from Startupnation.com explains why a recession might actually be the best time to start your own business. Click “play video” on image below. The most exciting part [...]

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Free Webinar! Strategies to Save Time, Save Money, Win More Customers

We’ve partnered with DYMO to bring you a high-octane, FREE webinar (on July 22) to increase productivity for your business. Panelists include: Kendra Todd: The first woman, as well as the youngest competitor to win the popular NBC show, “The Apprentice” with Donald Trump. Rich Sloan: StartupNation’s own Chief Startupologist and co-founder Cynthia Shapiro: International Best Selling [...]

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Preview StartupNation’s New Community and Site

Hello from the engine room deep in the belly of StartupNation! We’ve been working on a major community upgrade and website re-release for the past year as some of your may know.  I’m happy to provide a preview of some of the new Community features for you. Before jumping into the fun stuff, I wanted [...]

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PR Update: StartupNation member booked for NBC Nightly News

StartupNation members who’ve opted in for our newsletters are receiving periodic PR Opportunity Breaking News Bulletins. This is all part of how StartupNation is helping its members get recognition and become more successful. (You can sign up to receive these bulletins here.) We’re really excited to share with you the most recent PR triumph that we’ve facilitated for [...]

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7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you. Make the Product Stand Out Designate an [...]

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Want to Publicize Your Own Business?

Hi Everyone! I hope you had a great July 4th! It’s always nice to celebrate our independence! On that note, are you starting a new, independent lifestyle working for yourself? I’m taking a little holiday break, but in the meantime, you may want check out my new article, “How to Build Buzz for Your Services Without [...]

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Opportunity for you to be featured on NBC Nightly News: Update

Update for information previously provided in my blog post below: This just in from the NBC Nightly News producer: “We finally have an airdate. July 13th. I’ve been scrambling with other projects in the meantime. Scott is out til next week so after the holiday we’ll get serious about shooting someone starting a business. I [...]

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Max’s greatest adventure begins

Yes, my incredible, ever true, best friend has met his end. Max has died of cancer at nine years old. This photo of him was snapped on Friday, tumor obvious, at a favorite spot of his – the creek behind my dear friends Brent and Teri’s ranch. I am also including links to blog entries I’ve written here at [...]

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