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Archive for June, 2009

Small Business Profile: Visible Logic

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of visiblelogic.com. A well-designed message can position your organization, product or service to look unique, capable and strong enough to go head-to-head with any competitor of any size.  That is just what Emily Brackett (founder of Visible Logic) [...]

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How Not to Write a Subject Line

Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse.  I’m going to be contributing some posts to this blog going forward, starting, obviously enough, with today’s post on Subject Lines. One of the most important parts of an email [...]

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Rank is Nothing; Talent is Everything

“There are three enormous tasks that strategic leaders have to get right” Patraeus said one night in Baghdad. “The first is to get the big ideas right. The second is to communicate the big ideas throughout the organization. The third is to ensure proper execution of the big ideas.” -From the book The Gamble by [...]

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Expanding Your Network Through Tweetups

If you are using Twitter, you are “following” a number of Twitter feeds as well as being “followed” by a number. The more you use the service, the more you probably start liking certain feeds and paying closer attention to them. In a sense, you start becoming attached to them. All of this is great, [...]

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What is your SEO Team Doing?

Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer look at their Web sites, here are some of the problems I found: – The Web design team wrote the [...]

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System Improvement

What about the leader of a typical large, successful company? Most times, these people are not innately special. Beyond their willingness to work hard and an adequate degree of intelligence, their advantage is that they naturally operate from a systems perspective—while the huge majority of people do not. These leaders are heavyweights because they understand [...]

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