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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for May, 2009

The Internet Marketing Checklist for Small Business

Running your own business? Looking for new ways to market your products or services online? Then read through The Internet Marketing Checklist for Small Business below, and see if you should be adding a few more tactics to your marketing toolbox. THE INTERNET MARKETING CHECKLIST FOR SMALL BUSINESS Website You have a website, right? If [...]

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Join in on my webcast, Details below

My good buddy and ally in advocacy for small business success, John Jantsch of Duct Tape Marketing has organized a great webcast happening at 9a Pacific this Wednesday. It’s all about strategies for success in starting and growing a successul business in this environment. Use this link to find out more and to register. I [...]

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New SBA program update – ARC loans

It’s Small Business Week. Or, so says the federal gov’t. Of course, we all know that EVERY week is small business week! Received this transcript of SBA Administrator Karen Mills’ speech and thought it contained a nugget of information, excerpted here below, that might be of interest to you: Today, I’m pleased to announce plans [...]

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Star Trek technology – a Thing of the Present

If you wonder what the world will be like in the future, the near future that is, take 8 minutes out of your day to watch this presentation at the recent TED conference, where the best of the best gather to take our world to the next level. This particular innovation is an information tool. [...]

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Partner: Beat The Economy Together

I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus: Hillshire Farm ham and turkey + reusable Gladware = Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers   What partnerships could you consider in your business? [...]

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Forming a Web Design Contract

Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build your site. Most web designers work under contracts, which can vary wildly depending on the designer, the services you need, [...]

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PR Opportunity: ABC Casting Call

StartupNation PR Team Connects you to a Casting Call for an ABC TV show about Entrepreneurs and Inventors! Do you have the next great moneymaking idea? StartupNation is working closely with the wonderful folks at Mark Burnett Productions/ABC to help them in their search for entrepreneurs, inventors, businesspersons, dreamers, promoters, creators, innovators, etc. We hope [...]

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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Is Your Industry Out of the Loop on Social Media?

Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world. 1)    Ask yourself, do your customers and the influencers in [...]

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Woohoo! for Leading Moms featured on ABC News

So excited to share that the 2009 Leading Moms in Business are catching the attention of major media! ABC News’s Tory Johnson just ran a feature on the winner of the 2009 StartupNation Leading Moms in Business Competition. See the video… The competition was sponsored by VerticalResponse, a leading email marketing company that we use here [...]

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19 Ways to Increase Your Website Conversions

How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your bottom line by increasing the percentage of site visitors who take the actions on your site that you value. To [...]

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Diversify Your Revenue Streams: Spin What You Got

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing. Wishful Drinking [...]

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All Marketing Is Local

Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news by category. I might never eat in my own neighborhood again given the amount of violations reported…. The site is [...]

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Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

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Our ROI Revealed – What It’s All About

Usually, the acronym, ROI (“Return on Investment”) is reserved for use in characterizing how much money you get out of a deal as an investor. It’s basically a financial stat. But the ROI for us at StartupNation is something quite different, which I realized as soon as I received this unsolicited email at 7:41pm. Beyond [...]

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