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Archive for April, 2009

Experience Businesses: Sarah’s Smash Shack

If you position it right, you can market anything — especially if it aligns with a core human need. In this case,  Sarah’s Smash Shack was conceived to relieve people who are stressed-out. Could the timing be any more appropriate? Customers in San Diego can choose fragile tableware from the Smash Shack Menu—for example a [...]

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What You Need to Know About Email Delivery

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams.  What more is there to it than that? As anyone who has sent more than a few email marketing campaigns [...]

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Maximize Your Bang-for-the-Buck through Integrated Marketing

How integrated is your marketing? You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of your marketing messages stranded? If you want to maximize the bang for the buck from your marketing efforts, you should [...]

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Why Businesses Are Starting Up Now

It’s a recession. Entrepreneurs and small business owners can’t get money. Some can’t even make payroll. So why would starting a business in a recession be a great idea? Here’s why: Time to practice. Recessions are the pre-season: Do you think Kobe Bryant starts hitting the gym in October?  Business, like basketball, takes preparation, training, [...]

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Customer Love: No Love Like Free Love

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.  From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers’ ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits [...]

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