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Archive for April, 2009

The New-New Store Front

Interesting article in this Sunday’s NYTimes about vanishing store fronts. …[Store fronts signs] are artifacts of consumer culture before commercial branding and environmental signage (as signs are now called) became so self-conscious — when sign painters plied their craft without pretense. A store sign had to be bold, eye-catching and immediately recognizable, so that customers [...]

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Innovative Business Idea: Looking for one?

In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s clothing we are trying to get rid of and think of what else we can make money on. In this [...]

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GoToBilling.com’s Mom Entrepreneur Gives Tips

If you are a mother pursuing your small business dreams, check out this interview with Stacy Roderick of www.GoToBilling.com. Stacy manages to take care of her family, cook healthy meals, stay in shape, and help run a successful business all at the same time. Here’s what Stacy had to say: How did you get started [...]

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7 Ways to Turbocharge Your Blog

Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To that end, try the following seven business blogging tips: Add Amazing Value What are your prospective customers’ biggest problems, challenges [...]

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Tips for calculating ROI for brand marketing

Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are a few basic tips to measure the effectiveness of your first brand marketing campaigns that may include: company business cards, [...]

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