The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for April, 2009

Stadium Marketing Idea that You Can Copy

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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A Lawyer Comes Clean….

Hello.  My name is Jessica Eaves Mathews and I am a serial entrepreneur. There.  I said it. I am coming clean.  It is high time I admitted that not only do I love helping my law clients set up and run their own businesses, but I have a *fond* attachment to setting up my own [...]

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200 Years that changed the world – YouTube video

Sometimes, being “widely aware” is as important as being “narrowly focused.” Thought you folks would benefit from this audio-visual snapshot of what’s happened over the past two hundred years in the world and why it’s so seismic relative to the history/future of humankind and the planet we inhabit. While this isn’t specifically about business, it [...]

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5 Steps to Marketing for Optimal Response

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct mail projects as well. When designing your email campaign or your promotion mailing, from copy to layout, consider how your [...]

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The beginning of the end … of the bad economy

I received a press release today that deserves a few minutes of your scanning. It’s the monthly consumer confidence report issued by The Conference Board. It shows that consumer confidence actually trended up this month for the first time this year. Is this a sign that we’re going to start hustling and bustling again? Well, little by [...]

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