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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2009

Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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Internet Marketing: 3 Quick and Easy Tactics

You want to get in front of your target audience online. You want to drive more traffic to your website. You want to generate more leads through your website. And you want to do all of this cost effectively. To that end, try the following three quick & easy Internet marketing tactics to give your [...]

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Show Customer Love: Co Donate

In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers? The terms social responsibility is often used synonomously with charity and volunteering with good causes. Over the last decade, there have been several innovative corporate donation programs popping up, and one characteristic many share [...]

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Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Using Severence Pay to Start It Up

This post is simple: A reporter for one of the top 3 news sites in the world contacted me. She interviewed me already, but has now asked that I inquire within the StartupNation community as to whether any of you have used severence pay to start a business. She’s looking for a lead person to feature [...]

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