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Archive for March, 2009

Interactive Marketing Tips from SXSW

I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new [...]

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Learning How to Sleep

For any recurring problem, there is a path to sorting things out: Take the inefficient system apart and fix the pieces one by one. Sleep intertwines with numerous other biological, social, and relationship processes, but in that broad conception, one can’t begin to find a solution to improving it. What did I do via systems [...]

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Friendly Advice From George Will

3 Pieces of Life Advice from George Will on this week’s Roundtable Don’t play poker with a man named Slim. Don’t buy a Rolex from a guy out of breath. Don’t take advice from someone who is screaming.* *context: he was referring to the panic being felt on Wall Street. What life advice do you [...]

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Invention of the Week #15: Making Peace with Pills

This week’s featured invention is “Rotatable Pill Splitter”, from inventor Walt Cheney.  Walt works with our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention.  Walt created, prototyped, and patented a unique product to ease the task of splitting medications in halves and/or quarters.   Rotatable Pill Splitter gives individuals a convenient and simple way [...]

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Understanding and using social media

One of the hot topics in franchising (and marketing, in general) is social media, aka Web 2.0. During the franchise convention in San Diego last month I co-hosted a round table discussion titled, “Using the Web in the Sales Process” and probably 90% of the discussion focused on corporate blogs, integrating video into your marketing [...]

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5 Reasons to Survey Your Customers

In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available to find out more about your customers. The availability of online surveys today anyone can [...]

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