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Archive for March, 2009

Mark Amtower Offers Success Secrets

Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I caught up with Mark to get his success secrets, and here’s what he had to say: Tell us a little [...]

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Innovative Idea: Big Companies Get Creative, Are You?

William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal. According to Joseph Pine and James Gilmore [...]

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SXSW Marketing Ideas: 3 Tips on Market Research

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that [...]

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Internet Marketing: 3 More Quick and Easy Tactics

In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List. Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can [...]

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Show Customer Love: Be Eco Positive

Part of a series in showing customer love… Eco Positive| When companies move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile. London-based Ecoigo, a ‘green’ car service, aims to be carbon positive, offsetting double the emissions from every trip as well as from energy used [...]

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Get Lucky with Targeted PR and SEO

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]

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