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Archive for March, 2009

What does innovation mean to you?

This idea gives “green business” a whole new meaning… Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two [...]

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Customer Love: Listen

This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of [...]

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First You Must See. Then You Can Act

The systems insight arrived because I was under enormous mental and physical pressure. Until that late-night revelation, my strategy was to approach life with a bulldog, damn-the-torpedoes, pound-the moles, I’m-so-damn-clever persona. It was a toxic brew of arrogance and ignorance—perhaps the most noxious combination of negative human traits. The seething chaos had reared up and [...]

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Innovative Idea: Give Tours

I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill. I worked with Jerry Shereshewsky back in ’97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire [...]

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7 Tips for a Better “Contact Us” Page

You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while on your site, you want to empower them to be able to contact you with ease and immediacy. Why? Because, [...]

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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]

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