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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for March, 2009

Friendly Advice From George Will

3 Pieces of Life Advice from George Will on this week’s Roundtable Don’t play poker with a man named Slim. Don’t buy a Rolex from a guy out of breath. Don’t take advice from someone who is screaming.* *context: he was referring to the panic being felt on Wall Street. What life advice do you [...]

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Invention of the Week #15: Making Peace with Pills

This week’s featured invention is “Rotatable Pill Splitter”, from inventor Walt Cheney.  Walt works with our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention.  Walt created, prototyped, and patented a unique product to ease the task of splitting medications in halves and/or quarters.   Rotatable Pill Splitter gives individuals a convenient and simple way [...]

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Understanding and using social media

One of the hot topics in franchising (and marketing, in general) is social media, aka Web 2.0. During the franchise convention in San Diego last month I co-hosted a round table discussion titled, “Using the Web in the Sales Process” and probably 90% of the discussion focused on corporate blogs, integrating video into your marketing [...]

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5 Reasons to Survey Your Customers

In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available to find out more about your customers. The availability of online surveys today anyone can [...]

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Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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Internet Marketing: 3 Quick and Easy Tactics

You want to get in front of your target audience online. You want to drive more traffic to your website. You want to generate more leads through your website. And you want to do all of this cost effectively. To that end, try the following three quick & easy Internet marketing tactics to give your [...]

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Show Customer Love: Co Donate

In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers? The terms social responsibility is often used synonomously with charity and volunteering with good causes. Over the last decade, there have been several innovative corporate donation programs popping up, and one characteristic many share [...]

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Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Using Severence Pay to Start It Up

This post is simple: A reporter for one of the top 3 news sites in the world contacted me. She interviewed me already, but has now asked that I inquire within the StartupNation community as to whether any of you have used severence pay to start a business. She’s looking for a lead person to feature [...]

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Win the Small Business Startup Kit

It’s tough slogging out there, entrepreneurs, isn’t it?! That’s why we’ve created an opportunity for one among you to win a Small Business Startup Kit, designed to get your home business’s world headquarters in gear! And it all happens right here in this blog post. The Small Business Startup Kit was assembled in collaboration with Office [...]

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Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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Invention of the Week #14:

This week’s featured invention is “PODillow”, from inventor Anthony Calvert.    Anthony works with our invention commercialization partner, Invention Home, to help him find marketing/licensing opportunities for his invention.  Anthony created, prototyped and produced a unique product to address a major “pain in the neck”.   PODillow is a patent-pending, trademarked product which offers individuals a more comfortable way to [...]

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Espresso Shot Insight: More granny businesses

Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources. With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to [...]

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Is Your Brand Ready For Fame?

In the late 60′s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame.  While the definition of “fame” may be up for interpretation, the prediction does hold some truth.  It also begs a question for companies.  Will your brand be ready?  If yes, your 15 minutes could easily [...]

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