Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street After its expenses come under increased government oversight, the number 4 pulls its sponsorship. Cookie Monster being replaced by his cousin, Ramen Noodle Monster. Elmo’s World downsized to Elmo’s Corner. Bob finally forced into retirement. Zoe replaced with an orange sock from the Dollar Store. Grover [...]Continue Reading
Archive for March, 2009
As yet another way for StartupNation to look out for your best interests in improving the performance of your business, we’ve decided to leverage our awesome PR firm for your benefit. We’ve teamed up with them to provide you a free service whereby we find great publicity opportunities for you. StartupNation’s PR team is currently [...]Continue Reading
If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level. In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! [...]Continue Reading
What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it’s time to take action. Here are three quick things you can do: 1. Send out SEO press releases. Add search-engine optimization keywords to your press releases. This way, it will be easier for [...]Continue Reading
This week’s featured invention is “Skissors”, invented by husband and wife Dawn and Bob Kenny. The Kenny team works with our invention commercialization partner, Invention Home, to help them find marketing/licensing opportunities for their invention. They created, developed, and patented their unique product to assist children with the task of learning how to use and properly hold scissors. Skissors integrate finger covers over the holes in the [...]Continue Reading
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and brands on their profiles/blogs. With those kinds of numbers, chances are they are talking about you, your competitors, and your industry. Why not join the conversation?
Time constraints. Steep learning curve. Lack of “social” skills. These are just a few of the excuses I’ve heard for not implementing a social media strategy. They are all legitimate and worth consideration. After all, first impressions count. I would never suggest jumping into social media when you know you won’t have the time or resources to make the strategy successful. It will not only fail, but could tarnish your brand as well. However, as with most things, there is a way to outsource your social media efforts. With the right partner, this type of relationship can give your brand a presence in social media, help you overcome the learning curve, and even teach you a thing or two about being “social.” One possible partner for your journey into social media is MomForce.com.
MomForce.com was founded in late 2008 as a partnership between Jessica Smith and Care.com. Jessica saw the partnership as an opportunity to blend her personal brand as Chief Mom Officer for Wishpot.com and popular blog JessicaKnows.com with Care.com’s professional brand of being a leader in the care provider referral industry. The goal of MomForce is to help entrepreneurs and companies enter social media by matching them with social media savvy moms that often have previous career experience with marketing. Jessica explains further, “While our tagline is ‘Reach Moms. With Moms.’ I think companies will find a lot of these moms have impressive experience that reaches beyond the mom market.” The process behind MomForce is designed to be simple and painless for both the companies and the moms looking for virtual work opportunities. Once moms submit their profiles, complete with resumes outlining previous marketing experience, companies are then able to search the database for candidates that fit their desired skill set. The moms are then hired as independent contractors which save companies the expense of additional overhead and employee costs. This creates the perfect win/win situation, flexible hours for moms and lower costs for companies.
MomForce is a good example of the many creative options available for time-strapped entrepreneurs to join in on the social media bandwagon. While I feel that social media is done best in-house, I do think alternatives like this are better than nothing. Social media marketing is here to stay and will only get bigger and better in the years to come. Entrepreneurs have two choices, to either get on the bus or get run over.
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and [...]Continue Reading
This idea gives “green business” a whole new meaning… Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two [...]Continue Reading
This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of [...]Continue Reading
The systems insight arrived because I was under enormous mental and physical pressure. Until that late-night revelation, my strategy was to approach life with a bulldog, damn-the-torpedoes, pound-the moles, I’m-so-damn-clever persona. It was a toxic brew of arrogance and ignorance—perhaps the most noxious combination of negative human traits. The seething chaos had reared up and [...]Continue Reading
I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill. I worked with Jerry Shereshewsky back in ’97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire [...]Continue Reading
You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while on your site, you want to empower them to be able to contact you with ease and immediacy. Why? Because, [...]Continue Reading
On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]Continue Reading
Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I caught up with Mark to get his success secrets, and here’s what he had to say: Tell us a little [...]Continue Reading
William Sonoma and Pottery Barn are offering in store classes. Everyone gets the main need to do these: move product off the shelves. However, there is another reason why ideas like this are important. They are experiences, they make the shopping moment feel person, local and more communal. According to Joseph Pine and James Gilmore [...]Continue Reading
We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design. There are very few companies that [...]Continue Reading
In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List. Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can [...]Continue Reading
Part of a series in showing customer love… Eco Positive| When companies move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile. London-based Ecoigo, a ‘green’ car service, aims to be carbon positive, offsetting double the emissions from every trip as well as from energy used [...]Continue Reading
Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]Continue Reading
I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new [...]Continue Reading
For any recurring problem, there is a path to sorting things out: Take the inefficient system apart and fix the pieces one by one. Sleep intertwines with numerous other biological, social, and relationship processes, but in that broad conception, one can’t begin to find a solution to improving it. What did I do via systems [...]Continue Reading