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Archive for February, 2009

Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

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Invention of the Week #11: Mess-esity is the Mother of Invention

This week’s featured invention is “Chef-Aid” from independent inventor Annette Johnson, who was tired of messy spoons and spatulas dripping on her rangetop. Goodbye mess, hello to the now patented Chef-Aid. Annette works with our invention commercialization partner, Invention Home, to help her find marketing/licensing opportunities for her invention. Chef-Aid, with its unique, patented drain system, is [...]

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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

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And…We’re Back

I know, it’s been a while since I’ve blogged. I fell of the wagon and was busy consulting.   At the beginning of each year, I’ve taken to reading Drucker’s Managing One’s Self; I did a post on it a while back. Because it’s such a handy size, it’s found a permanent spot in my bag [...]

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Franchising still offers viable opportunities for investors

Last week we took a brief glimpse at Wall Street and some of the good, and bad, news filling the media. Franchising, currently suffering like many other sectors, has historically outperformed other industries during economic downturns and subsequent recoveries. A few interesting points: While dozens of retailers and corporate owned chains are expected to fail, [...]

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3 Ways to Get More Sales Out of Your Website Copy

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your business, you need to continually optimize the site copy. But how to easily do this?? The following are three highly [...]

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