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Archive for February, 2009

Pros & Cons of Buying a Franchise

This week and next we’re going to take a brief look at some of the pros and cons of buying a franchise. We’ll start with the pros – feel free to post comments about each of these. Next post will feature the cons and will provide us various opinions for a lively discussion. Pros of [...]

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Interview with Newt Barrett, Author of “Get Content. Get Customers.” Part 1

Newt: “One strategy is for businesses to simply re-purpose existing content materials such as meetings, workshops, and teleseminars and to use them in their newsletters, blogs, or white papers.

Also, I personally use online sources such as Google Alerts and Alltop.com to help keep me up to date and to generate ideas for content. To use Google Alerts, visit www.google.com/alerts and set an alert for keywords relevant to your industry. Google will then email you links to information on the web that may be relevant. This is helpful for brainstorming topics for your content. Alltop.com is similar. However, it gathers good blog based content on all topics. For example, I visit www.contentmarketing.alltop.com to keep me up to date with my industry on the web.”

Thanks so much for joining us for Part 1, on Thursday we’ll hear more from Newt Barrett and take a look at a case study showcasing techniques from the book.  Sign up for the RSS feed to make sure you receive Part 2.

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According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]

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SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

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Social Media Marketing Tips

I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]

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Austin Rocks with Friendliness

I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC, e-mail campaigns, and SEO, I learned something even more important…the value of a smile. Now, I have never been to [...]

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2009 Franchise Entrepreneur of the Year Announced at IFA Convention

Each year the International Franchise Association recognizes one outstanding franchise entrepreneur for their achievements in business, and particularly, franchising. This year, Tariq Farid, CEO of Edible Arrangements International, Inc. was awarded this prestigious honor. Emigrating from Pakistan to the US in 1969, Farid’s entrepreneurial spirit bloomed at the age of 17 when he used a [...]

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