The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for February, 2009

Possible Insight into Buying Search Terms for Search Marketing

Recently saw a new stat released by Hitwise regarding habit patterns of people entering search terms. It appears from the data that people’s search techniques and practices are getting more sophisticated. Here’s how: Search terms are getting longer. Notice in the chart below the 22% increase in search terms of 8 words or longer. This [...]

Continue Reading

Giving is the new taking….

There are precious few examples of corporations ditching the greed and embracing generosity. President Obama’s speah highlighted a CEO who distributed his bonus across his workers (past and present) – who does that??? (a true leader) And what an incredible example for the larger companies to follow. Countless individuals have already started giving, of course: giving is the new [...]

Continue Reading

Invention of the Week #13: Itsy Bitsy Spider Saved!

Ever call in your spouse, the one without the fear of spiders, to help escort the creepy crawley little monsters outside? � Inventors Karen Quigg and Anthony Allen have patented a device that could save you arachnophobes countless nights’ sleep and put you in caring control of spider “situations” in your home. They’ve worked closely [...]

Continue Reading

Creative Business Model: Knitting Grannies

Modeled after Swiss and Danish efforts which sell knit goods handmade by real-life grandmothers, French based Golden Hook is a company that lets customers design their own hat and then choose the grandmother they’d like to knit it. The Concept: Customers choose a hat—classic, long or Peruvian, with pompom or without.  Customer choose a blank hat or [...]

Continue Reading

11 Reasons People Leave Your Website

You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line. With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. [...]

Continue Reading

Pros & Cons of Buying a Franchise

This week and next we’re going to take a brief look at some of the pros and cons of buying a franchise. We’ll start with the pros – feel free to post comments about each of these. Next post will feature the cons and will provide us various opinions for a lively discussion. Pros of [...]

Continue Reading

Interview with Newt Barrett, Author of “Get Content. Get Customers.” Part 1

Newt: “One strategy is for businesses to simply re-purpose existing content materials such as meetings, workshops, and teleseminars and to use them in their newsletters, blogs, or white papers.

Also, I personally use online sources such as Google Alerts and Alltop.com to help keep me up to date and to generate ideas for content. To use Google Alerts, visit www.google.com/alerts and set an alert for keywords relevant to your industry. Google will then email you links to information on the web that may be relevant. This is helpful for brainstorming topics for your content. Alltop.com is similar. However, it gathers good blog based content on all topics. For example, I visit www.contentmarketing.alltop.com to keep me up to date with my industry on the web.”

Thanks so much for joining us for Part 1, on Thursday we’ll hear more from Newt Barrett and take a look at a case study showcasing techniques from the book.  Sign up for the RSS feed to make sure you receive Part 2.

-->

According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]

Continue Reading

SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

Continue Reading

Social Media Marketing Tips

I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]

Continue Reading

Austin Rocks with Friendliness

I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC, e-mail campaigns, and SEO, I learned something even more important…the value of a smile. Now, I have never been to [...]

Continue Reading

2009 Franchise Entrepreneur of the Year Announced at IFA Convention

Each year the International Franchise Association recognizes one outstanding franchise entrepreneur for their achievements in business, and particularly, franchising. This year, Tariq Farid, CEO of Edible Arrangements International, Inc. was awarded this prestigious honor. Emigrating from Pakistan to the US in 1969, Farid’s entrepreneurial spirit bloomed at the age of 17 when he used a [...]

Continue Reading

Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

Continue Reading

Invention of the Week #11: Mess-esity is the Mother of Invention

This week’s featured invention is “Chef-Aid” from independent inventor Annette Johnson, who was tired of messy spoons and spatulas dripping on her rangetop. Goodbye mess, hello to the now patented Chef-Aid. Annette works with our invention commercialization partner, Invention Home, to help her find marketing/licensing opportunities for her invention. Chef-Aid, with its unique, patented drain system, is [...]

Continue Reading

Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

Continue Reading

And…We’re Back

I know, it’s been a while since I’ve blogged. I fell of the wagon and was busy consulting.   At the beginning of each year, I’ve taken to reading Drucker’s Managing One’s Self; I did a post on it a while back. Because it’s such a handy size, it’s found a permanent spot in my bag [...]

Continue Reading

Franchising still offers viable opportunities for investors

Last week we took a brief glimpse at Wall Street and some of the good, and bad, news filling the media. Franchising, currently suffering like many other sectors, has historically outperformed other industries during economic downturns and subsequent recoveries. A few interesting points: While dozens of retailers and corporate owned chains are expected to fail, [...]

Continue Reading

3 Ways to Get More Sales Out of Your Website Copy

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your business, you need to continually optimize the site copy. But how to easily do this?? The following are three highly [...]

Continue Reading

Show ‘em the Love

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood? A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people [...]

Continue Reading
Lineage2, Aion, Blade And Soul

StartupNation Free Launch Assessment! Get Started Now